Data Suspicion and Brand Loyalty
Privacy has gone from being a purely tech issue to a complex marketing one, writes Zeeshan Wasim.
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Just Saying: Hitting the Road (please wait)
Aurora's editorial from the May-August 2025 issue.
Uncool, But Oh So Valuable
Urooj Hussain on the dangers of ignoring Gen X and Millennials in the media mix.
AI, the Meta Way
What is Meta AI and how can we use it?
Once Upon a Future
Asrar Alam imagines the future of advertising 20 years from now.
Transformation in Progress
The full impact of generative AI on advertising and brand communications is still too early to gauge, writes Khurram Mahboob.
A Legendary-Level Marketing Case Study in the Making
Syed Amir Haleem comments on the battle lines that have been drawn between Twitter and Threads.
Will the X factor work for Musk?
Is Elon Musk committing ‘brandicide’?
10 Pros in Top 5 Mode
Top 5ives of 2022.
“We Need To Future-Proof Our Brands”
Muhammad Sarwar Khan, Director & CEO, IG Square, speaks to Aurora about why brands need to re-engineer their marketing landscape
Sheryl Leans Out
Has Sheryl Sandberg realised the importance of making her own space?
Thought Leadership as a Communication Strategy
Muhammad Ali Khan on how to acquire authentic brand power.