Aurora Magazine

Promoting excellence in advertising

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Once Upon a Future

Once Upon a Future

Asrar Alam imagines the future of advertising 20 years from now. Published 19 Jan, 2024 02:22pm
Transformation in Progress

Transformation in Progress

The full impact of generative AI on advertising and brand communications is still too early to gauge, writes Khurram Mahboob. Published 24 Oct, 2023 04:44pm
“We Need To Future-Proof Our Brands”

“We Need To Future-Proof Our Brands”

Muhammad Sarwar Khan, Director & CEO, IG Square, speaks to Aurora about why brands need to re-engineer their marketing landscape Updated 03 Jan, 2023 04:16pm
Sheryl Leans Out

Sheryl Leans Out

Has Sheryl Sandberg realised the importance of making her own space? Published 17 Jun, 2022 04:08pm