Aurora Magazine

Cristina Craciun, Global President, Motivational Research, Ipsos Understanding Unlimited, speaks to Mariam Ali Baig about the power of insights and the impact of AI on motivational research. Published 04 Sep, 2024 02:00pm

Goldmine or minefield? It all depends on how smartly you use it, writes Amber Arshad. Published 04 Sep, 2024 12:50pm

Faraz Maqsood Hamidi compares agriculture with advertising. Published 10 May, 2024 12:55pm