Aurora Magazine

“If we are not recording and making public the good work that is being done, it makes it more difficult to access that finance.”

Andrew Bailey, MD, BASF Pakistan and Member of the Overseas Investors Chamber of Commerce and Industry (OICCI) Management Committee speaks to Mariam Ali Baig about the private sector’s role in the fight against climate change. Updated 04 Nov, 2024 03:11pm

Just Saying

Aurora's editorial from the July-August 2024 issue. Published 06 Oct, 2024 04:25pm

“It is about understanding how people live and if their values are a real value or just a declarative value”

Cristina Craciun, Global President, Motivational Research, Ipsos Understanding Unlimited, speaks to Mariam Ali Baig about the power of insights and the impact of AI on motivational research. Published 04 Sep, 2024 02:00pm

Just Saying

Aurora Magazine celebrates 25 years! Published 29 Aug, 2024 12:23pm

Interview: Maria Aslam, Founder and Editor, ADA Magazine

Mariam Ali Baig, Editor of Aurora Magazine, speaks to Maria Aslam, Founder and Editor in Chief of ADA Magazine, about how she started the magazine and the importance of the ADA Awards for Pakistani architects and creative professionals. Updated 10 Aug, 2024 01:43am

Just Saying

Aurora's editorial from the March-April 2024 issue. Updated 06 Oct, 2024 04:21pm

“In Pakistan, we have to be patient and take a 20 to 30-year view in terms of getting things right”

Imran J. Nasrullah, MD, Golden Agri-Resources, speaks to Aurora about Pakistan's agricultural prospects, the benefits of corporate farming and the need to legislate for better food standards. Updated 21 Aug, 2024 01:09pm

“We produce students with strong basics and who are not irrationally invested in a particular method, but are willing to adapt to the workplace”

President, Habib University, speaks to Aurora about what it means to offer a liberal arts education in Pakistan. Updated 21 Aug, 2024 01:12pm

“We are in a period of transition, and the question is, how do we prepare for this to ensure we provide the best solutions for our clients?”

Ateeq-ur-Rehman, CEO, GroupM, speaks to Aurora about how his company is preparing for the transition towards more digitally engaged audiences. Updated 23 Jan, 2024 12:50pm

Living In Our Final Century

Interview with Professor Ilhan Niaz . Updated 30 Dec, 2022 02:12pm

"Slow and steady is how we define the way we do business"

Sammer Sultan, co-Chairman, Shan Foods, speaks to Aurora about her organisation’s ascent to success. Updated 14 Mar, 2022 01:36pm

Aurora Editorial: Jan-Feb 2022

Aurora's ed on what women in Advertising want in 2022. Published 11 Mar, 2022 10:55am

“We need to go where our consumers are going, not where they have been”

Interview with Asif Aziz, Chairman, PAS and Chief Commercial Officer, Jazz. Updated 29 Apr, 2021 12:12pm

Hard Work and Good Intentions

Interview with Hanif Bilwani, CEO, Bonanza Satrangi. Published 21 Oct, 2019 10:16am

An industry driven by corruption

In conversation with Syed Faisal Hashmi, Founder, and Sultan Ghani Afzal, CEO, Stimulus Productions Worldwide. Updated 20 Jun, 2019 10:18am

Reassessing the entrepreneurial ecosystem from a data perspective

In conversation with Dr. Farrukh Iqbal, Executive Director, IBA Published 27 Feb, 2019 09:54am

Creativity through technology

Interview with Khalid Slaeem, CEO, RG Blue Communications. Updated 13 Feb, 2019 02:17pm

Swimming towards blue oceans

Interview with Rashid Khan, Managing Partner & ECD, Fishbowl. Updated 18 Feb, 2019 12:38pm

What defines the media agency of the future?

Interview with Farhan Khan, COO, Starcom Pakistan. Updated 13 Feb, 2019 02:21pm

"The success we have achieved has been remarkable and the momentum continues"

In conversation with Asad Umar, during his tenure as President & CEO, Engro Chemical Pakistan. Updated 20 Aug, 2018 04:50pm

Raising the standards of business education

Dr Shaukat Ali Brah, Dean and Professor, KSBL, on what it takes to establish and run a top-tier business school. Published 24 Jul, 2018 06:09pm

Meals on wheels

Interview with Nauman Sikandar Mirza, CEO Foodpanda Pakistan. Updated 20 Aug, 2018 12:47pm

The best synergy between the private sector and an artist

Interview with Sameera Raja, Founder & Curator, Canvas Gallery. Updated 26 Mar, 2019 10:13am

An engagement with a goddess called Aurora

The evolution of Aurora. Published 30 Apr, 2018 07:24pm

Creative essence and brass tacks

MNJ's unique role as an incubator. Updated 16 Apr, 2018 09:46am

Reinventing the print experience

Interview with Sarmad Ali, MD, Jang Media Group & President, APNS. Published 31 Jan, 2018 12:45pm

Impact of PAS on Pakistan's ad scenario

Interview with Haroon Bashir, the former Chairman of the Pakistan Advertisers Society. Published 31 Jan, 2018 10:54am

Influencing the bigger picture

Interview with Shazia Syed, Chairperson & CEO, Unilever Pakistan. Updated 24 Jan, 2020 04:13pm

The creativity that drives the change

Interview with Aamir Allibhoy, Regional GM, BBDO Pakistan. Published 10 Jan, 2018 09:38am

The GM talk

In conversation with Muzakir Ijaz, GM Lahore and Naved Qureshi, GM Karachi, Ogilvy & Mather Pakistan. Published 25 Jan, 2017 09:41am