Ali Rashid Khan, Director Marketing and Wajahat Eijaz, Head of Brands, National Foods, speak to Uzma Khateeb-Nawaz about the growth of their company and the challenges the current economic climate poses.
Zain Ahmad, CEO and Creative Director, Rastah, speaks to Aurora about the journey that took his brand from the streets of Vancouver to celebrity status.
The future of consumption in Pakistan is intricately linked to technological advancements, infrastructural development and sustainable practices, writes Amir Jahangir.
As the BDS movement continues to make significant inroads in profitability, multinational companies need to modify their strategic thinking, writes Omar Farooq.
Good corporate governance within companies will not only support the bottom line; it will
also result in higher profitability and longer-term sustainability, argues Nausheen Ahmad.
Despite technological advancements and the efforts of forward-facing local companies, the aspirations of most Pakistani consumers are constantly held in check by a country in a state of semi-permanent uncertainty.
Farieha Aziz argues that the newly instituted National Cyber Crime Investigation Agency and the creation of a Digital Rights Protection Authority will do nothing to protect the rights of ordinary citizens.
