Aurora Magazine

Promoting excellence in advertising

May - Jun 2024

Published in May-Jun 2024
Creativity and Risk

Creativity and Risk

Technology and social media have given creativity layers of complexity that need skill in their handling, writes Patrick Collister.
Bye Bye to Buy Buy

Bye Bye to Buy Buy

The wholesale adoption of a discard and dispose culture is putting the next generation of Pakistanis at risk, warns Afia Salam.
Stuck Between a Rock and a Hard Place

Stuck Between a Rock and a Hard Place

Despite technological advancements and the efforts of forward-facing local companies, the aspirations of most Pakistani consumers are constantly held in check by a country in a state of semi-permanent uncertainty.
Campaign Watch
Campaign Watch

Campaign Watch

Esen Rizvi, CEO and Creative Director, Creative Rhythms, picks her favourite and not-so-favourite recent ad campaigns.
My Favourite Things Most Read Branded Bubbles Campaigns
Dadi Knows Best

Dadi Knows Best

Population Services International Pakistan claims that "Dadi knows best" when it comes to family planning.
Books & Reviews Making Waves Media
Digital Nightmares

Digital Nightmares

Farieha Aziz argues that the newly instituted National Cyber Crime Investigation Agency and the creation of a Digital Rights Protection Authority will do nothing to protect the rights of ordinary citizens.
Launches