With its rich history and commitment to innovation, the textile sector remains a powerful force in shaping fashion trends and societal values, writes Arfa Syed.
Sophia Khan speaks to Mohsin Ali Tawasuli, former creative director at Sana Safinaz, about the evolution of Pakistan’s fashion industry and why he wants to move out of his comfort zone.
In light of growing legislation and consumer awareness regarding the sourcing and reusing
of textiles, Nazish Shekha assesses the implications for Pakistan’s textile and fashion industry.
The evolution of brands into lifestyle experiences is not just a trend; it is a
strategic move aimed at reshaping the consumer landscape, writes Asrar Alam.
Despite the success of some fashion brands on social media, the lack of any attempt to differentiate may pose a longer-term problem, comments Zohra Yusuf.
Naheed Jafri recounts her journey of exploration into Balochistan and why its traditions of exquisite textile weaving and embroidery are intrinsic to the story of this province.
Agriculture in Pakistan faces discrimination in several ways. The solution is to develop new policy frameworks whereby irrigation, food storage and export houses are funded and run by the private sector, argues Aijaz A. Nizamani.
The current environment and the new budget have failed to provide an adequately enabling environment for the growth of Pakistan’s SME sector, writes S. H. Irtiza Kazmi.
Cristina Craciun, Global President, Motivational Research, Ipsos Understanding Unlimited, speaks to Mariam Ali Baig about the power of insights and the impact of AI on motivational research.
Saqib Muhammad Naeem, Head of Marketing, A&Z Agro Industries, speaks to Mamun M. Adil about the establishment and progression of their flagship brand, Shafaq.
Be it on or off line, consumers are flocking to buy, but as the economy weakens, how long will it be before the laws of both demand and supply start to spiral? Muna Khan poses the question.
