Aurora Magazine

Promoting excellence in advertising

Jul - Aug 2024

Published in Jul-Aug 2024
Recycle, Reuse and Repeat

Recycle, Reuse and Repeat

In light of growing legislation and consumer awareness regarding the sourcing and reusing of textiles, Nazish Shekha assesses the implications for Pakistan’s textile and fashion industry.
Balochistan’namah

Balochistan’namah

Naheed Jafri recounts her journey of exploration into Balochistan and why its traditions of exquisite textile weaving and embroidery are intrinsic to the story of this province.
SMEs Still in the Lurch

SMEs Still in the Lurch

The current environment and the new budget have failed to provide an adequately enabling environment for the growth of Pakistan’s SME sector, writes S. H. Irtiza Kazmi.
Disrupt and Innovate

Disrupt and Innovate

Despite the many issues that still surround them, NFTs present a mountain of untapped potential for brands, writes Fauzia Kerai Khan.
Interview Most Read
Can Pakistan Afford Its Consumers?

Can Pakistan Afford Its Consumers?

Be it on or off line, consumers are flocking to buy, but as the economy weakens, how long will it be before the laws of both demand and supply start to spiral? Muna Khan poses the question.
Branded Bubbles Profile Launches