The Power of Reframing
Reframing isn’t just a marketing tactic – it’s a game-changer. Tyrone Tellis explores how brands and individuals can redefine perceptions to their advantage.
Lipton Pakistan
“We realised that the only thing we can master is the ability to adapt to change”
Azam Jalal Khan, CEO & co-Founder, the Digitz Group, speaks to Aurora about the early days of Digitz, and what lies ahead for agencies with the increasing use of technology as well as the challenges they face.
A Few of My Favourite Things
Zehra Zaidi, Group Executive Creative Director, Ogilvy Pakistan, lists her favourite ad campaigns.
The Great Pakistani Brand Brawls
Ayesha Aman writes about how brand battles have defined Pakistani advertising.
Descent into Short-Term Thinking
Despite a negative report card, Sheikh Adil Hussain highlights four brands that have stood out in the last 25 years.
World Cup ’23 and Brands: On a Winning Streak?
Have brands taken advantage of the ‘cricket season’ effectively?
Refresh, Reset, Rethink
Lipton encourages people to reflect on the things that really matter.
Then or now?
Was advertising ever effective?
Taking chotu to school
Lipton partners with TCF to turn around the lives of poor children in Pakistan.