Aurora Magazine

“There is a commercial reason why we believe that a fair living wage is not a cost but an investment.”

Amir Paracha, CEO, Unilever Pakistan, speaks to Aurora about his organisation’s Fair Living Wage, the economy and the trend towards buying local. Published 15 Jan, 2024 10:33am

A Few of my Favourite Things

Seema Jaffer, CEO, Bond Advertising, picks her favourite ads. Updated 12 Sep, 2023 04:34pm

By Her Own Rules

Zeenat Chaudhary profiles Ayesha Jalil, Founder, Y Productions. Updated 11 Jan, 2023 02:25pm

A Few of Our Favourite Things

The Aurora team pick their favourite ads. Published 31 Dec, 2022 10:47am

Top 5 Women’s Day Ads of 2022

Sana Khadeja lists her favourite women empowerment-themed ads from this year. Published 15 Mar, 2022 02:44pm

Hits and Misses in the Year of Covid-19

Here's the report card. Updated 28 Jan, 2021 04:15pm

High5s for health

Unilever’s brand Lifebuoy celebrated Global Hand washing Day in Karachi with the theme, ‘High5forHandwashing'. Published 26 Jul, 2018 06:23pm

When pioneering brands became lifestyle influencers

The trajectory of the branded journey. Updated 21 Apr, 2018 03:53pm

Influencing the bigger picture

Interview with Shazia Syed, Chairperson & CEO, Unilever Pakistan. Updated 24 Jan, 2020 04:13pm