Aurora Magazine

Promoting excellence in advertising

KFC

A Few of My Favourite Things

A Few of My Favourite Things

Sarah Moquim, Consultant for Content Excellence, Symmetry, lists her favourite ad campaigns. Published 06 Mar, 2024 11:09am
Why the Boycott Won’t Work

Why the Boycott Won’t Work

Why supporting Palestine through a blanket boycott of all foreign brands won't work in a country like Pakistan, explains S. Hyder. Updated 05 Jan, 2024 03:41pm
Every day, I’m (not) hustling

Every day, I’m (not) hustling

A day in the life of Riffat Rashid, content creator for digital food content platforms such as GirlGottaEat and Hungry In Karachi. Published 28 Aug, 2023 12:57pm
I Think, Therefore I Brand

I Think, Therefore I Brand

In a woke world, brands need to use their minds to win their audiences’ hearts. Updated 13 Jun, 2022 11:10am
Campaign Watch (Jul-Aug 2021)

Campaign Watch (Jul-Aug 2021)

Creative Director, M&C Saatchi World Services, on the great and not-so-great campaigns from early 2021. Published 09 Sep, 2021 11:10am
Simplifying a chef’s life

Simplifying a chef’s life

Unilever Food Solutions provides insight, inspiration and assistance to restaurants and chefs around the world. Updated 24 Jan, 2020 04:17pm
Meals on wheels

Meals on wheels

Interview with Nauman Sikandar Mirza, CEO Foodpanda Pakistan. Updated 20 Aug, 2018 12:47pm