Aurora Magazine

Promoting excellence in advertising

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Localising the Global Strategy

Localising the Global Strategy

As the BDS movement continues to make significant inroads in profitability, multinational companies need to modify their strategic thinking, writes Omar Farooq. Published 15 Jul, 2024 12:09pm
To Boycott or Not to Boycott?

To Boycott or Not to Boycott?

The question is: to what extent will Pakistan’s economy and socio-economic well-being be affected? Sami Qahar comments. Published 15 Jul, 2024 11:15am
Dipitt, Like It, Export It.

Dipitt, Like It, Export It.

Fatima S. Attarwala charts the emergence of a promising new Made in Pakistan brand. Published 26 Apr, 2024 11:46am
A Few of My Favourite Things

A Few of My Favourite Things

Sarah Moquim, Consultant for Content Excellence, Symmetry, lists her favourite ad campaigns. Published 06 Mar, 2024 11:09am
Why the Boycott Won’t Work

Why the Boycott Won’t Work

Why supporting Palestine through a blanket boycott of all foreign brands won't work in a country like Pakistan, explains S. Hyder. Updated 05 Jan, 2024 03:41pm
Every day, I’m (not) hustling

Every day, I’m (not) hustling

A day in the life of Riffat Rashid, content creator for digital food content platforms such as GirlGottaEat and Hungry In Karachi. Published 28 Aug, 2023 12:57pm
I Think, Therefore I Brand

I Think, Therefore I Brand

In a woke world, brands need to use their minds to win their audiences’ hearts. Updated 13 Jun, 2022 11:10am
Campaign Watch (Jul-Aug 2021)

Campaign Watch (Jul-Aug 2021)

Creative Director, M&C Saatchi World Services, on the great and not-so-great campaigns from early 2021. Published 09 Sep, 2021 11:10am
Simplifying a chef’s life

Simplifying a chef’s life

Unilever Food Solutions provides insight, inspiration and assistance to restaurants and chefs around the world. Updated 24 Jan, 2020 04:17pm
Meals on wheels

Meals on wheels

Interview with Nauman Sikandar Mirza, CEO Foodpanda Pakistan. Updated 20 Aug, 2018 12:47pm