For the Sheer Fun Of It
From his American shores, Oswald Lucas looks at how advertising is done there and
here – and concludes Pakistani advertisers need to have much more fun.
KFC
Memorable Ramzan Ads 2025
Shahrezad Samiuddin on the ads that stood out the most to her this Ramzan.
Localising the Global Strategy
As the BDS movement continues to make significant inroads in profitability, multinational companies need to modify their strategic thinking, writes Omar Farooq.
A Shining Moment for Pakistani Brands?
Will the current BDS Movement translate into longer term local success? Umair Mohsin poses the question.
To Boycott or Not to Boycott?
The question is: to what extent will Pakistan’s economy and socio-economic well-being be affected? Sami Qahar comments.
Dipitt, Like It, Export It.
Fatima S. Attarwala charts the emergence of a promising new Made in Pakistan brand.
A Few of My Favourite Things
Sarah Moquim, Consultant for Content Excellence, Symmetry, lists her favourite ad campaigns.
The Great Pakistani Brand Brawls
Ayesha Aman writes about how brand battles have defined Pakistani advertising.
Why the Boycott Won’t Work
Why supporting Palestine through a blanket boycott of all foreign brands won't work in a country like Pakistan, explains S. Hyder.
Every day, I’m (not) hustling
A day in the life of Riffat Rashid, content creator for digital food content platforms such as GirlGottaEat and Hungry In Karachi.
Wanting It All in a Single Food Package
Instagramming may be the rage among Gen Z, but influencers not so much, argues Fatima S. Attarwala.
Dad’s Nostalgia Kitchen, 2045
Umair Kazi imagines himself in 2045… until he is plunged back into reality…
“It is going to be about who will take whose share. That is the game.”
M. Raza Pirbhai, CEO, KFC, speaks to Aurora
about survival in a time of economic stress and staying relevant to Gen Z.
What Has Happened to Public Service Communication?
The uncharacteristically muted response from brands to Pakistan's flood emergency.
Brands in a Time of Inflation
Sarah Yaldram presents a few basic tips brands should deploy.
Campaign Register (March-April 2022)
Ad campaigns released in March-April 2022.
I Think, Therefore I Brand
In a woke world, brands need to use their minds to win their audiences’ hearts.
Campaign Watch (Jul-Aug 2021)
Creative Director, M&C Saatchi World Services, on the great and not-so-great campaigns from early 2021.
Simplifying a chef’s life
Unilever Food Solutions provides insight, inspiration and assistance to restaurants and chefs around the world.
Meals on wheels
Interview with Nauman Sikandar Mirza, CEO Foodpanda Pakistan.