Redefining Consumer Connections
The evolution of brands into lifestyle experiences is not just a trend; it is a
strategic move aimed at reshaping the consumer landscape, writes Asrar Alam.
J.
Hits and Misses on August 14
Three great – and three not-so-great – Independence Day ads.
How Did Ad Land Fare in Ramzan 2022?
Talha bin Hamid lists the year’s heartening and not-so-heartening Ramzan ads.
Fashioning Lifestyles
What Pakistani retail brands are doing to forge ahead.