No excuses for blandness
Why strict guidelines governing the advertising for Islamic banks do not excuse their blandness.
Islamic banking in Pakistan
Living on a prayer
Why creativity in communication eludes Islamic banking.
PROMOTING TAKAFUL
Interview with Muhammad Menhas, Deputy CEO, Pak-Qatar Family Takaful...
BANKING WITH FAITH
What is preventing Islamic banks from reaching their full potential?
The DIY ad kit for Islamic banking
Superficiality is rampant in advertising, and is the most obvious in the advertising for Islamic financial services.
Making Islamic finance a reality
In conversation with Irfan Siddiqui, President and CEO, Meezan Bank.