Once Upon a Future
Asrar Alam imagines the future of advertising 20 years from now.
Islamic banking
“Unless all your staff are digitally proficient, they cannot digitise their customers’ journey”
Syed Amir Ali, President & CEO, BankIslami, speaks to Mamun M. Adil about his bank’s digital transformation.
No excuses for blandness
Why strict guidelines governing the advertising for Islamic banks do not excuse their blandness.
Living on a prayer
Why creativity in communication eludes Islamic banking.
Spearheading innovation in Islamic banking
Zahid Parekh, General Manager and Head of Islamic Banking, HBL, speaks about the evolution and future of the sector.
The DIY ad kit for Islamic banking
Superficiality is rampant in advertising, and is the most obvious in the advertising for Islamic financial services.
Making Islamic finance a reality
In conversation with Irfan Siddiqui, President and CEO, Meezan Bank.