In Real Time
In Conversation with Shahnoor Ahmed, Chief Executive Officer, Spectrum VMLY&R.
interview
A Man For All Seasons
In conversation with veteran ad man S.H. Hashmi, Managing Director, Orient McCann.
“Sports journalism is such a rich field; there is a goldmine of stories waiting to be covered”
Sophia Khan interviews Anushe Engineer, winner of the 2024 AIPS Young Reporter award for her feature, ‘It’s all or nothing for Arshad Nadeem in Paris’.
“The boldest clients are those who let people play with their brands”
Sophia Khan speaks to David Wheldon, President Emeritus,
World Federation of Advertisers (WFA) and Non-Executive Chair, Pablo London.
“From mattresses and motorbike tyres to UPS batteries and home appliances, we aim to cater to the needs of a typical household”
Arif Lakhani, co-Founder, Qist Bazaar, speaks to Uzma Khateeb-Nawaz about the inception of Qist Bazaar, its instalment-based product purchasing model and marketing strategies.
“The different communities that exist within Pakistan are unhappy because their issues are being ignored and no one is trying to uplift their culture”
Sophia Khan speaks to Mohammad Ahmed Shah, President, Arts Council of Pakistan (ACP), Karachi, about the importance of cultural programming and the recent World Culture Festival.
“The key is to blend global knowledge with local insight so that the solutions are relevant and effective for Pakistan”
Namra Khalid, Founder, Karachi Cartography, speaks to Alifya Sohail about the critical importance of map making in identifying sustainable solutions for communities most affected by climate change.
“If we are not recording and making public the good work that is being done, it makes it more difficult to access that finance.”
Andrew Bailey, MD, BASF Pakistan and Member of the Overseas Investors Chamber of Commerce and Industry (OICCI) Management Committee speaks to Mariam Ali Baig about the private sector’s role in the fight against climate change.
“Batteries are the future; they are the core missing piece in the energy transition puzzle”
Sophia Khan speaks to Mujtaba Haider Khan, CEO, Reon Energy,
about the transformation in Pakistan’s energy landscape.
“Pakistan’s gig economy is worth $300 million and the fourth largest in the world”
Mamun M. Adil speaks to Tufail Ahmed Khan, President and CEO, PAFLA, about the growth of the organisation and the progression of Pakistan’s gig economy.
“We view economic disruptions as opportunities for local industries to rise to the occasion”
Ali Rashid Khan, Director Marketing and Wajahat Eijaz, Head of Brands, National Foods, speak to Uzma Khateeb-Nawaz about the growth of their company and the challenges the current economic climate poses.
Interview: Maria Aslam, Founder and Editor, ADA Magazine
Mariam Ali Baig, Editor of Aurora Magazine, speaks to Maria Aslam, Founder and Editor in Chief of ADA Magazine, about how she started the magazine and the importance of the ADA Awards for Pakistani architects and creative professionals.