Shizra Mangnejo covers the launch of the all-new Hyundai Tucson Hybrid.
Published 28 Jul, 2025 04:16pm
Rizwan Ahmad & Naveed Seraj, Chief Storyteller and CCO, Viral Edge, speak to Aurora about what makes their digital-first agency different.
Published 16 Jan, 2025 11:02pm
Azam Jalal Khan, CEO & co-Founder, the Digitz Group, speaks to Aurora about the early days of Digitz, and what lies ahead for agencies with the increasing use of technology as well as the challenges they face.
Published 10 Jan, 2025 11:02am
Ayesha Aman discusses the benefits of event sponsorships.
Published 10 May, 2024 12:04pm
In the labyrinth of social media platforms and metrics, Sami Qahar proposes five parameters on which to make your judgement call.
Updated 07 Mar, 2024 12:13pm
In an attention span compromised world, only influencer marketing will work, argues Ad Mad Dude.
Published 25 Oct, 2023 04:33pm
Walee releases the Industry Insights Report 2022.
Published 14 Jun, 2023 05:41pm
As Gen Z increasingly defines what the market will be in Pakistan, brands must understand these important new consumers.
Published 16 Jan, 2023 11:05am
Aleem Durrani, Founder & CEO, Media Pulse, speaks to Mariam Ali Baig about the media landscape post-pandemic
Published 05 Jan, 2023 11:01am
What TikTok’s newly launched ‘Creator Portal’ for Pakistan entails.
Updated 24 Aug, 2022 11:10am
How agencies and brands can weather the prevailing economic climate.
Published 16 Aug, 2022 11:07am
Influencer marketing has become a double-edged sword, argues Raaj Kheraj.
Published 02 Jul, 2022 12:37pm
CEO, Talking Point PK, speaks to Aurora about the impact of social media on the PR function.
Updated 29 Jun, 2022 12:37pm
Zofeen Ihsan on the evolution of the PR function.
Published 29 Jun, 2022 11:44am
Influencer marketing is much more than celebrity marking, but do we know the difference? Raaj Kheraj poses the question.
Published 14 Mar, 2022 11:40am
Sheikh Adil Hussain gives his six top marketing trends that will lead to success in 2020.
Updated 16 Mar, 2020 03:00pm
International speaker Dr Frank Peter's tips on how to use social media successfully
Updated 08 Jul, 2019 03:10pm
As influencer marketing gains traction as a communication platform, the need to regulate it has become essential.
Published 03 Dec, 2018 11:21am