Connecting Through Immersion
Ayesha Aman discusses the benefits of event sponsorships.
Influencer marketing
Are Influencers Good Value for Your Brand?
In the labyrinth of social media platforms and metrics, Sami Qahar proposes five parameters on which to make your judgement call.
Capturing Dil, Dimagh and Market Share
In an attention span compromised world, only influencer marketing will work, argues Ad Mad Dude.
Who’s Who in Influencer Marketing
Walee releases the Industry Insights Report 2022.
Understanding Pakistan’s New Consumers
As Gen Z increasingly defines what the market will be in Pakistan, brands must understand these important new consumers.
“I have learned that we have to locally develop our clients”
Aleem Durrani, Founder & CEO, Media Pulse, speaks to Mariam Ali Baig about the media landscape post-pandemic
“The most successful brands on TikTok are the ones that embrace the creativity and authenticity of the TikTok community”
What TikTok’s newly launched ‘Creator Portal’ for Pakistan entails.
Brand Strategies for Inflationary Times
How agencies and brands can weather the prevailing economic climate.
Brand Awareness Is Not Brand Love
Influencer marketing has become a double-edged sword, argues Raaj Kheraj.
“If a certain influencer suddenly becomes famous, we must have the ability to get to her before anyone else”
CEO, Talking Point PK, speaks to Aurora about the impact of social media on the PR function.
Keeping up the PR Momentum in a Digital World
Zofeen Ihsan on the evolution of the PR function.
Understanding Influencer Marketing
Influencer marketing is much more than celebrity marking, but do we know the difference? Raaj Kheraj poses the question.
Leveraging digital transformation
Sheikh Adil Hussain gives his six top marketing trends that will lead to success in 2020.
5 ways to improve your social media game
International speaker Dr Frank Peter's tips on how to use social media successfully
The ethics of influencer marketing
As influencer marketing gains traction as a communication platform, the need to regulate it has become essential.