Aurora Magazine

Promoting excellence in advertising

Inflation

Downsizing on the Value

Downsizing on the Value

As inflation is set to persist, Omar Farooq reflects on how brands can still maintain their value proposition. Published 10 May, 2024 11:40am
A Few of my Favourite Things

A Few of my Favourite Things

Batool Habib Curmally, Head of English Copy and Associate Creative Director, Spectrum VMLY&R, picks her favourite ads. Updated 31 Oct, 2023 04:53pm
Stretching the Basket

Stretching the Basket

Fatima S. Attarwala examines how price increases are changing what goes into the average grocery basket. Updated 09 Sep, 2023 12:42pm
Fail and Repeat

Fail and Repeat

What is it that prevents Pakistan from moving forward economically? Published 15 Aug, 2023 04:57pm
An All Too Familiar Mess

An All Too Familiar Mess

If Pakistan is to move beyond its systemic boom and bust cycles, it will have to completely change its economic modus operandi. Published 19 Aug, 2022 11:17am
Building Sustainable Resistance

Building Sustainable Resistance

Pakistan needs to move forward and make transformational decisions that lead to clearly articulated purposes and goals. Updated 18 Aug, 2022 01:42pm