From Inflation to BDS: Survey Report
Insights from Aurora’s Dipstick Consumer Survey conducted in May 2024.
Inflation
Are Inflation and Brand Boycotts Changing Your Shopping Habits?
Help us find out by taking this survey!
Downsizing on the Value
As inflation is set to persist, Omar Farooq reflects on how brands can still maintain their value proposition.
A Few of my Favourite Things
Batool Habib Curmally, Head of English Copy and Associate Creative Director, Spectrum VMLY&R, picks her favourite ads.
Stretching the Basket
Fatima S. Attarwala examines how price increases are changing what goes into the average grocery basket.
Fail and Repeat
What is it that prevents Pakistan from moving forward economically?
Confessions of a Trolley in a Time of Recession
A day in the life of a supermarket trolley.
Brands in a Time of Inflation
Sarah Yaldram presents a few basic tips brands should deploy.
An All Too Familiar Mess
If Pakistan is to move beyond its systemic boom and bust cycles, it will have to completely change its economic modus operandi.
Building Sustainable Resistance
Pakistan needs to move forward and make transformational decisions that lead to clearly articulated purposes and goals.
"The key is to support governments that take the right decisions"
President of OICCI and President & CEO, Engro Corp, speaks to Aurora about the depth of the current economic crises.
Brand Strategies for Inflationary Times
How agencies and brands can weather the prevailing economic climate.