Aurora Magazine

Promoting excellence in advertising

Hybrid EV Vehicle

The Transition Momentum

The Transition Momentum

Despite structural challenges and consumer anxieties, the transition to new energy cars will be inevitable, writes Fatima S. Attarwala. Updated 31 Jul, 2025 06:25pm
All Revved Up But Nowhere To Go?

All Revved Up But Nowhere To Go?

Nasir Jamal speaks to the major players in the EV market and concludes that despite Pakistan’s commitment to electrifying its auto industry, it continues to lack clarity of intent in its implementation policies. Updated 01 Aug, 2025 01:19pm
Sputtering Along

Sputtering Along

Once ranked the 15th largest automotive assembler in the world, Pakistan’s auto industry is now in dire straits, writes Mazhar Mohsin Chinoy. Published 16 Jan, 2024 04:51pm