Atiya Zaidi is bowled over by the creativity on display at the Cannes Sustainable Development Goals Awards.
Published 24 Oct, 2024 12:20pm
Within the swirls of uncertainties created by AI, Julian Saunders lists what will not change.
Published 04 Sep, 2024 12:26pm
Tyrone Tellis is baffled by the multiple themes online for International Women's Day.
Published 08 Mar, 2024 05:21pm
As exciting as the potential of AI may be, it is imperative that governments and civil society continue to work and lobby for its regulation and accountability, writes Umair Saeed.
Published 05 Mar, 2024 10:34am
The war in Gaza has once again put the spotlight on how brands react to world-shaping crises, and they are not always consistent, comments Shahzeb Hasan.
Published 05 Jan, 2024 03:32pm
The full impact of generative AI on advertising and brand communications is still too early to gauge, writes Khurram Mahboob.
Published 24 Oct, 2023 04:44pm
Muhammad Sarwar Khan, Director & CEO, IG Square, speaks to Aurora about why brands need to re-engineer their marketing landscape
Updated 03 Jan, 2023 04:16pm
Muhammad Ali Khan on how to acquire authentic brand power.
Published 02 Jun, 2022 10:10am
Despite the talk, chances of a ‘tech lash’ are unlikely in the near future, if at all, writes Julian Saunders.
Published 10 Jan, 2020 10:15am
Q&A with Sima Kamil, Dr Ayesha Khan, Sultana Siddiqui and Shazia Syed.
Updated 09 Aug, 2019 05:12pm
Statistics showcased at the event proved that women are underpaid, overworked and burnt-out.
Updated 09 Jul, 2019 03:11pm
If brands aim for the heart, they can find space in their consumers' carts.
Updated 05 Jul, 2019 11:25am
The war between Huawei and Trump heats up.
Updated 08 Jun, 2019 10:21am
How technology is changing the fundamentals of the agency model.
Published 25 Jan, 2019 10:00am
Why controlling where your brand is seen matters even more today.
Updated 12 Dec, 2018 11:53am
How will the new line of iPhones affect Samsung and Google?
Updated 05 Oct, 2018 11:05am
The advent of new technologies may well present Pakistani advertising with the opportunity to sparkle globally.
Published 04 Jul, 2018 10:54am
Shattering gender stereotypes and teaching girls that they can be heroes too.
Updated 02 Jul, 2018 12:45pm
What ultimately went wrong in Sir Martin Sorrell's great empire.
Updated 12 Jun, 2018 11:05am
Facebook announce a dating feature that is set to compete with Tinder and Match.
Updated 04 Jun, 2018 02:32pm
In conversation with Fouad Husain, CEO, GroupM.
Published 27 Apr, 2018 01:22pm
Media predictions for 2018.
Updated 13 Jan, 2018 10:09am
From Aurora's 'Top 5ives – 10 Pros in Top 5 Mode' Series
Published 05 Jan, 2018 09:56am
Nadeem Hussain, Founder and Coach, Planet N, on the transforming power of Digital Pakistan.
Published 30 Sep, 2017 10:54am
From Aurora's 'Top 5ives – 10 Pros in Top 5 Mode' Series
Updated 26 Dec, 2016 01:49pm
The role of media planning and buying agencies is evolving and large agencies in particular will have to adapt quickly.
Published 14 Sep, 2015 10:50am