Aurora Magazine

Promoting excellence in advertising

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What Is Not Going To Change

What Is Not Going To Change

Within the swirls of uncertainties created by AI, Julian Saunders lists what will not change. Published 04 Sep, 2024 12:26pm
AI and the Yellow School Bus

AI and the Yellow School Bus

As exciting as the potential of AI may be, it is imperative that governments and civil society continue to work and lobby for its regulation and accountability, writes Umair Saeed. Published 05 Mar, 2024 10:34am
Hypocrisy or Authenticity?

Hypocrisy or Authenticity?

The war in Gaza has once again put the spotlight on how brands react to world-shaping crises, and they are not always consistent, comments Shahzeb Hasan. Published 05 Jan, 2024 03:32pm
Transformation in Progress

Transformation in Progress

The full impact of generative AI on advertising and brand communications is still too early to gauge, writes Khurram Mahboob. Published 24 Oct, 2023 04:44pm
“We Need To Future-Proof Our Brands”

“We Need To Future-Proof Our Brands”

Muhammad Sarwar Khan, Director & CEO, IG Square, speaks to Aurora about why brands need to re-engineer their marketing landscape Updated 03 Jan, 2023 04:16pm
How women should lead

How women should lead

Q&A with Sima Kamil, Dr Ayesha Khan, Sultana Siddiqui and Shazia Syed. Updated 09 Aug, 2019 05:12pm
Huawei Vs Trump

Huawei Vs Trump

The war between Huawei and Trump heats up. Updated 08 Jun, 2019 10:21am
The age of adverteching

The age of adverteching

The advent of new technologies may well present Pakistani advertising with the opportunity to sparkle globally. Published 04 Jul, 2018 10:54am
Pink or blue?

Pink or blue?

Shattering gender stereotypes and teaching girls that they can be heroes too. Updated 02 Jul, 2018 12:45pm
Top 5 Big Ideas of 2017

Top 5 Big Ideas of 2017

From Aurora's 'Top 5ives – 10 Pros in Top 5 Mode' Series Published 05 Jan, 2018 09:56am
Riding the digital wave

Riding the digital wave

Nadeem Hussain, Founder and Coach, Planet N, on the transforming power of Digital Pakistan. Published 30 Sep, 2017 10:54am