Aurora: New Vistas at Birth, In Life, and In Farewell
Always far more than only the sum of its parts, should have advertisers done more to ensure Aurora’s continuity? Javed Jabbar poses the question.
Don’t Be a Copycat or a Suck-up!
In the age of AI-infused drivel, human ingenuity and authentic, trustworthy content
is the only way to stand out, writes Amber Arshad.
Ideas for a Greener Climate-Friendlier World
Atiya Zaidi is bowled over by the creativity on display at the Cannes Sustainable Development Goals Awards.
What Is Not Going To Change
Within the swirls of uncertainties created by AI, Julian Saunders lists what will not change.
Inspiring Confusion on Women’s Day
Tyrone Tellis is baffled by the multiple themes online for International Women's Day.
AI and the Yellow School Bus
As exciting as the potential of AI may be, it is imperative that governments and civil society continue to work and lobby for its regulation and accountability, writes Umair Saeed.
Hypocrisy or Authenticity?
The war in Gaza has once again put the spotlight on how brands react to world-shaping crises, and they are not always consistent, comments Shahzeb Hasan.
Transformation in Progress
The full impact of generative AI on advertising and brand communications is still too early to gauge, writes Khurram Mahboob.
“We Need To Future-Proof Our Brands”
Muhammad Sarwar Khan, Director & CEO, IG Square, speaks to Aurora about why brands need to re-engineer their marketing landscape
Thought Leadership as a Communication Strategy
Muhammad Ali Khan on how to acquire authentic brand power.
Whatever will Big Tech be up to next?
Despite the talk, chances of a ‘tech lash’ are unlikely in the near future, if at all, writes Julian Saunders.
How women should lead
Q&A with Sima Kamil, Dr Ayesha Khan, Sultana Siddiqui and Shazia Syed.
What I learnt at Google’s ‘Women Will Lead’ Conference
Statistics showcased at the event proved that women are underpaid, overworked and burnt-out.
The unfathomable power of EQ
If brands aim for the heart, they can find space in their consumers' carts.
Huawei Vs Trump
The war between Huawei and Trump heats up.
"Winter is coming and we know what's coming with it"
How technology is changing the fundamentals of the agency model.
The medium is still the message
Why controlling where your brand is seen matters even more today.
Apple’s new iPhones: ‘xsive’ or ‘xllent’ ?
How will the new line of iPhones affect Samsung and Google?
The age of adverteching
The advent of new technologies may well present Pakistani advertising with the opportunity to sparkle globally.
Pink or blue?
Shattering gender stereotypes and teaching girls that they can be heroes too.
WPP’s lost opportunity
What ultimately went wrong in Sir Martin Sorrell's great empire.
Facebook plays cupid despite trying times!
Facebook announce a dating feature that is set to compete with Tinder and Match.
E-commerce clients will become bigger advertisers than FMCGs
In conversation with Fouad Husain, CEO, GroupM.
The future of media
Media predictions for 2018.
Top 5 Big Ideas of 2017
From Aurora's 'Top 5ives – 10 Pros in Top 5 Mode' Series
Riding the digital wave
Nadeem Hussain, Founder and Coach, Planet N, on the transforming power of Digital Pakistan.
The Top 5 Marketing Resources of 2016
From Aurora's 'Top 5ives – 10 Pros in Top 5 Mode' Series
3 threats to large media planning and buying agencies in Pakistan
The role of media planning and buying agencies is evolving and large agencies in particular will have to adapt quickly.