How To Build Generation-Proof Brands
Muhammad Ali Khan discusses how brands can consistently ensure long-term success by staying relevant across generations.
Gen Z
Understanding Pakistan’s New Consumers
As Gen Z increasingly defines what the market will be in Pakistan, brands must understand these important new consumers.
Knorr Sets Out to Attract New Audiences
Zeenat Chaudhary on why Knorr Noodles are targeting Millennials and Gen Zers