I Am a Person, Not a Label
In trying to force Gen Z into labels of their own creation, brands should actually try to understand what defines them, argues Nadeem F. Paracha.
Gen Z
Sab Ko Redmi Chahiye?
Xiaomi's launch of their Redmi 12C mobile phone and why ‘Sab Ko Redmi Chahiye’.
I’m Instain’ It
Muhammad Bin Husain explores transformations in food and culinary preferences among Gen Zers.
The ABC of Marketing Food to Gen Z
Shoaib Qureshy on what food brands and the hospitality sector need to do to make an impression on the pickiest and most difficult-to-please generation.
How To Build Generation-Proof Brands
Muhammad Ali Khan discusses how brands can consistently ensure long-term success by staying relevant across generations.
Understanding Pakistan’s New Consumers
As Gen Z increasingly defines what the market will be in Pakistan, brands must understand these important new consumers.
Knorr Sets Out to Attract New Audiences
Zeenat Chaudhary on why Knorr Noodles are targeting Millennials and Gen Zers