Aurora Magazine

Promoting excellence in advertising

Gen Z

Disrupt and Innovate

Disrupt and Innovate

Despite the many issues that still surround them, NFTs present a mountain of untapped potential for brands, writes Fauzia Kerai Khan. Published 04 Sep, 2024 12:33pm
Gen Z Ka Falooda

Gen Z Ka Falooda

In their pursuit of Gen Z, brands often find themselves navigating a minefield of clichés and questionable content, writes Ad Mad Dude. Published 10 May, 2024 11:48am
Get Ready for Gen Alpha

Get Ready for Gen Alpha

Drawing upon the contrasts between the Millennials and Gen Z, Urooj Hussain looks ahead to what brands can expect from Gen Alpha. Published 18 Jan, 2024 10:04am
From Influencers to AI

From Influencers to AI

Zohare Ali Shariff examines the changes that have affected PR in the last 25 years. Published 17 Jan, 2024 04:45pm
Chilling With Nescafé

Chilling With Nescafé

Nescafé rolls out Pakistan's first AI-generated campaign to promote its chilled coffee range. Published 04 Jan, 2024 03:28pm
A Few of my Favourite Things

A Few of my Favourite Things

Batool Habib Curmally, Head of English Copy and Associate Creative Director, Spectrum VMLY&R, picks her favourite ads. Updated 31 Oct, 2023 04:53pm
Aspirations of Beauty

Aspirations of Beauty

Fatima S. Attarwala explores how Pakistani women approach their beauty. Updated 25 Oct, 2023 03:51pm
Just Saying

Just Saying

Aurora's editorial from the September-October 2023 issue. Published 18 Oct, 2023 12:53pm
Waking Up To Woke

Waking Up To Woke

To come to terms with woke consumerism, brands need to dig a lot deeper than they are currently doing, argues Afzal Hussain. Published 18 Oct, 2023 11:48am
“Beauty is a personal choice”

“Beauty is a personal choice”

Qawi Naseer, Country Managing Director, L’Oréal Pakistan, speaks to Mamun M. Adil about the evolution of the beauty category. Updated 18 Oct, 2023 03:04pm
Just Saying

Just Saying

Aurora's editorial from the July-August 2023 issue. Published 16 Sep, 2023 12:11pm
Living, Not Just Loving the Brand

Living, Not Just Loving the Brand

Gen Z will not respond to traditional advertising – you have to make them inhabit your brand, argues Sumaira Mirza. Published 01 Sep, 2023 04:24pm
Burp

Burp

Faraz Maqsood Hamidi on how Gen Z are redefining traditional cuisines by infusing them with international influences. Published 30 Aug, 2023 02:26pm
The New Agents of Change

The New Agents of Change

Gen Z are redefining our lifestyles and the sooner brands understand them the better, argues Danial Pirani. Updated 23 Aug, 2023 10:40am
I Am a Person, Not a Label

I Am a Person, Not a Label

In trying to force Gen Z into labels of their own creation, brands should actually try to understand what defines them, argues Nadeem F. Paracha. Updated 18 Aug, 2023 04:41pm
Sab Ko Redmi Chahiye?

Sab Ko Redmi Chahiye?

Xiaomi's launch of their Redmi 12C mobile phone and why ‘Sab Ko Redmi Chahiye’. Published 17 Aug, 2023 10:17am
I’m Instain’ It

I’m Instain’ It

Muhammad Bin Husain explores transformations in food and culinary preferences among Gen Zers. Published 16 Aug, 2023 02:57pm
The ABC of Marketing Food to Gen Z

The ABC of Marketing Food to Gen Z

Shoaib Qureshy on what food brands and the hospitality sector need to do to make an impression on the pickiest and most difficult-to-please generation. Updated 18 Aug, 2023 05:32pm
How To Build Generation-Proof Brands

How To Build Generation-Proof Brands

Muhammad Ali Khan discusses how brands can consistently ensure long-term success by staying relevant across generations. Published 19 May, 2023 03:57pm