Despite the many issues that still surround them, NFTs present
a mountain of untapped potential for brands, writes Fauzia Kerai Khan.
Published04 Sep, 202412:33pm
In their pursuit of Gen Z, brands often find themselves navigating a minefield of clichés and questionable content, writes Ad Mad Dude.
Published10 May, 202411:48am
Ateeq-ur-Rehman, CEO, GroupM, speaks to Aurora about how his company is preparing for the transition towards more digitally engaged audiences.
Updated23 Jan, 202412:50pm
Drawing upon the contrasts between the Millennials and Gen Z, Urooj Hussain looks ahead to what brands can expect from Gen Alpha.
Published18 Jan, 202410:04am
To come to terms with woke consumerism, brands need to dig a lot deeper than they are currently doing, argues Afzal Hussain.
Published18 Oct, 202311:48am
Qawi Naseer, Country Managing Director, L’Oréal Pakistan, speaks to Mamun M. Adil about the evolution of the beauty category.
Updated18 Oct, 202303:04pm
In trying to force Gen Z into labels of their own creation, brands should actually try to understand what defines them, argues Nadeem F. Paracha.
Updated18 Aug, 202304:41pm
Shoaib Qureshy on what food brands and the hospitality sector need to do to make an impression on the pickiest and most difficult-to-please generation.
Updated18 Aug, 202305:32pm