Ateeq-ur-Rehman, CEO, GroupM, speaks to Aurora about how his company is preparing for the transition towards more digitally engaged audiences.
Drawing upon the contrasts between the Millennials and Gen Z, Urooj Hussain looks ahead to what brands can expect from Gen Alpha.
Zohare Ali Shariff examines the changes that have affected PR in the last 25 years.
Umair Kazi decodes the Gen Z philosophy.
Nescafé rolls out Pakistan's first AI-generated campaign to promote its chilled coffee range.
Batool Habib Curmally, Head of English Copy and Associate Creative Director, Spectrum VMLY&R, picks her favourite ads.
Sara Jamil reflects on the gifts that graphic design brings into our worlds.
Fatima S. Attarwala explores how Pakistani women approach their beauty.
Aurora's editorial from the September-October 2023 issue.
To come to terms with woke consumerism, brands need to dig a lot deeper than they are currently doing, argues Afzal Hussain.
Qawi Naseer, Country Managing Director, L’Oréal Pakistan, speaks to Mamun M. Adil about the evolution of the beauty category.
Aurora's editorial from the July-August 2023 issue.
Gen Z will not respond to traditional advertising – you have to make them inhabit your brand, argues Sumaira Mirza.
Faraz Maqsood Hamidi on how Gen Z are redefining traditional cuisines by infusing them with international influences.
Instagramming may be the rage among Gen Z, but influencers not so much, argues Fatima S. Attarwala.
Khalid Naseem on the impact of social media on the food choices of Gen Z and Millennials.
Gen Z are redefining our lifestyles and the sooner brands understand them the better, argues Danial Pirani.
M. Raza Pirbhai, CEO, KFC, speaks to Aurora
about survival in a time of economic stress and staying relevant to Gen Z.
In trying to force Gen Z into labels of their own creation, brands should actually try to understand what defines them, argues Nadeem F. Paracha.
Xiaomi's launch of their Redmi 12C mobile phone and why ‘Sab Ko Redmi Chahiye’.
Muhammad Bin Husain explores transformations in food and culinary preferences among Gen Zers.
Shoaib Qureshy on what food brands and the hospitality sector need to do to make an impression on the pickiest and most difficult-to-please generation.
Muhammad Ali Khan discusses how brands can consistently ensure long-term success by staying relevant across generations.
As Gen Z increasingly defines what the market will be in Pakistan, brands must understand these important new consumers.
Zeenat Chaudhary on why Knorr Noodles are targeting Millennials and Gen Zers