Aurora Magazine

Promoting excellence in advertising

Gen Z

Flaunt or Resist?

Flaunt or Resist?

Are Pakistan’s Gen Zers rejecting conspicuous consumption? Maha Shahid poses the question. Updated 01 Aug, 2025 11:31am
The Magic of an Age-Diverse Workplace Moment

The Magic of an Age-Diverse Workplace Moment

Never before have three such distinct generations shared their workplace. The result is a unique choreography that strengthens brand building, writes Selina Rashid. Published 01 Aug, 2025 11:03am
Data Suspicion and Brand Loyalty

Data Suspicion and Brand Loyalty

Privacy has gone from being a purely tech issue to a complex marketing one, writes Zeeshan Wasim. Published 29 Jul, 2025 02:47pm
The Good, the Bad. The Agency.

The Good, the Bad. The Agency.

Taimur Tajik on why a pressure cooker culture is driving creatives away from ad agencies. Updated 21 May, 2025 11:13am
Wellness and the Ad Agency

Wellness and the Ad Agency

Built on the ideals of innovation, Pakistan’s ad agencies are struggling to adapt to the needs of its newest workforce, writes Seema Jaffer. Updated 21 May, 2025 11:11am
From Employees to Influencers

From Employees to Influencers

Employee-generated content is proving to be a far more effective tool for brands than traditional marketing strategies, argues Eman Ali. Updated 25 Apr, 2025 01:33pm
Raving It Up at the Warehouse

Raving It Up at the Warehouse

Zahra Salah Uddin looks at how Gen Z is empowering musicians to revive concert culture. Updated 24 Mar, 2025 03:27pm
Cracking the Gen Z Code

Cracking the Gen Z Code

As they weave across the digital ecosystems, brands will have to adjust their advertising playbook for Gen Z, writes Faiza Musawer. Published 17 Mar, 2025 10:09am
Bridging the Fulfilment Gap

Bridging the Fulfilment Gap

A generation that asks for nothing more than fulfilment is a good thing, argues Tyrone Tellis. Published 13 Mar, 2025 01:44pm
Uncool, But Oh So Valuable

Uncool, But Oh So Valuable

Urooj Hussain on the dangers of ignoring Gen X and Millennials in the media mix. Published 12 Mar, 2025 12:16pm
Digitally Pakistani

Digitally Pakistani

Digitally engaged perhaps, but Gen Z’s core values are deeply embedded in what it means to be Pakistani, writes Kashif Hafeez Siddiqui. Updated 18 Mar, 2025 02:57am
Do You Speak Internet?

Do You Speak Internet?

Internet speak may be here to stay, but is it making what we want to say rather dull and monochromatic? Riffat Rashid poses the question. Updated 13 Mar, 2025 10:56am
Mobile First and Last

Mobile First and Last

Mehwish Aslam discusses how Gen Z’s lifestyle culture is shaping media choices and brand strategies. Published 10 Mar, 2025 10:59pm
Latte in a Cosy Café

Latte in a Cosy Café

Gen Z has forever redefined the workplace, writes Noor-ul-ain Ali. Published 10 Mar, 2025 09:58am
A Digital-First World

A Digital-First World

As media consumption patterns transition to short-form, on-demand content, Yasser Akhtar discusses the implications of these changes on brands. Updated 06 Mar, 2025 10:10am
Time to Get Bored

Time to Get Bored

To up their creative results, ad agencies and clients need to foster a culture of boredom, argues Umair Saeed. Published 10 Feb, 2025 11:18am
Why Is Pakistan’s News Media Ignoring Gen Z?

Why Is Pakistan’s News Media Ignoring Gen Z?

Gen Z is interested in the news. They are just not interested in the way it is presented to them by the country’s news media organisations, argues Zahra Salah Uddin. Updated 27 Nov, 2024 04:18pm