Cracking the Tricky World of Reddit Marketing
Goldmine or minefield? It all depends on how smartly you use it, writes Amber Arshad.
What Is Not Going To Change
Within the swirls of uncertainties created by AI, Julian Saunders lists what will not change.
Reality Check on Pakistan’s Digital Boom
Umair Saeed discusses the critical challenges that come with the shift to online media and how the industry can best address them.
The Length Between a Click and a Skip
Taimur Tajik comments on ads, both short and long, that make the cut.
AI, the Meta Way
What is Meta AI and how can we use it?
Are Influencers Good Value for Your Brand?
In the labyrinth of social media platforms and metrics, Sami Qahar proposes five parameters on which to make your judgement call.
KAMN Members Vote on Their Favourite Ads
Alifya Sohail reports on KAMN’s new initiative.
The Rebirth of Advertising?
Twenty-five years after the digital revolution, could AI see the rebirth of advertising?
Azam Jalal Khan poses the question.
The Politics of Communication
How PTI has nailed social media as part of their communications strategy.
Sheryl Leans Out
Has Sheryl Sandberg realised the importance of making her own space?
Will the Facebook Ad Ban Make a Difference?
Don’t hold your breath, says Julian Saunders.
Whatever will Big Tech be up to next?
Despite the talk, chances of a ‘tech lash’ are unlikely in the near future, if at all, writes Julian Saunders.
Auristas at AdAsia 2019: Day three
AdAsia 2019 finale
Sometimes it is good to be bad!
The KAMN story and the top five allegations finally answered
"Winter is coming and we know what's coming with it"
How technology is changing the fundamentals of the agency model.
Pakistani start-ups: The next innovation district
Pakistan’s entrepreneurial ecosystem has made immense strides, but this is only the beginning, writes Nabeel Qadeer.
How to find the right influencer for your e-commerce brand?
Every influencer community is a constantly changing ecosystem that is self-regulated by its inhabitants.
Not Pakistani enough
Did Shan’s new commercial miss the mark?
Two wrongs don’t make a right
Was Nadia Hussain’s reaction to trolling justified?
Pink or blue?
Shattering gender stereotypes and teaching girls that they can be heroes too.
In search of cupid on social media
How Dawn Films are digitally promoting 7 Din Mohabbat In.
Great expectations
Social media has changed what consumers expect from brands. What brands must do to adapt to this altered demand.
Breaking the digital conundrum
Digital publishers are unlikely to ever achieve a sustainable revenue model.
Will mainstream agencies survive the onslaught of big tech companies?
Business models for creative agencies are under increasing threat due to the entry of the big technology companies.
Display some genuine intelligence, please!
Are marketing professionals falling prey to displaying intelligence that is artificial?
Meals on wheels
Interview with Nauman Sikandar Mirza, CEO Foodpanda Pakistan.
E-commerce clients will become bigger advertisers than FMCGs
In conversation with Fouad Husain, CEO, GroupM.
Soul space
A day in the life of Kanwal Anes Ahmed, Founder, Facebook Group Soul Sisters.
Finding Nemo
How brands can shine in a VUCA world.
The SME opportunity in a connected world
Digital platforms are proving to be huge opportunities for SMEs to scale up and enter international markets.