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The Rebirth of Advertising?

The Rebirth of Advertising?

Twenty-five years after the digital revolution, could AI see the rebirth of advertising? Azam Jalal Khan poses the question. Updated 17 Jan, 2024 03:52pm
Sheryl Leans Out

Sheryl Leans Out

Has Sheryl Sandberg realised the importance of making her own space? Published 17 Jun, 2022 04:08pm
Pink or blue?

Pink or blue?

Shattering gender stereotypes and teaching girls that they can be heroes too. Updated 02 Jul, 2018 12:45pm
Great expectations

Great expectations

Social media has changed what consumers expect from brands. What brands must do to adapt to this altered demand. Published 07 Jun, 2018 01:09pm
Meals on wheels

Meals on wheels

Interview with Nauman Sikandar Mirza, CEO Foodpanda Pakistan. Updated 20 Aug, 2018 12:47pm
Soul space

Soul space

A day in the life of Kanwal Anes Ahmed, Founder, Facebook Group Soul Sisters. Updated 12 Mar, 2019 10:35am
Finding Nemo

Finding Nemo

How brands can shine in a VUCA world. Published 02 Mar, 2018 10:04am
Top 5 Big Ideas of 2017

Top 5 Big Ideas of 2017

From Aurora's 'Top 5ives – 10 Pros in Top 5 Mode' Series Published 05 Jan, 2018 09:56am
Brand Building in the Digital Age

Brand Building in the Digital Age

PAS organises a master class in Karachi, conducted by Julian Saunders; an author strategist and trainer from Google. Published 18 Aug, 2017 03:44pm
Too darned smart

Too darned smart

Asim Naqvi, CEO, Ogilvy & Mather Pakistan, on how to advertise to Millennials. Updated 03 Jan, 2017 05:22pm