Just Saying
Aurora's ed on the journey of Pakistani brands in 2022.
Engro
Confessions of a Trolley in a Time of Recession
A day in the life of a supermarket trolley.
The New Survival Strategy Is a Good PR Strategy
In an unpredictable world, all companies need a sound PR strategy.
Top 5 Women’s Day Ads of 2022
Sana Khadeja lists her favourite women empowerment-themed ads from this year.
"We believe that agriculture is the backbone of Pakistan"
CEO, Engro Foods, on new directions for the company.
Engro Corp moves over to Bond Advertising
Engro Corp has appointed Bond Advertising as its new creative agency following an extensive pitching process.