The lack of transparency displayed by the government and public sector advertising is stymieing the growth of the industry and promoting mediocrity, argues Syed Ahmed.
Pakistan’s ad industry needs to understand the difference between what needs to be changed and what needs to remain constant, argues Shoaib Qureshy.
The Effies were held on-ground after two years .
The happenings at this year's [virtual] Effies.
The experience of hosting the first-ever virtual Effie Awards.
The Effie's marked the start of a new era in Pakistani advertising
In conversation with Qamar Abbas, Executive Director of PAS.