Celebrating Advertising
How should the Effies evolve?
Effie Awards
Applause, Achievements and Advertising Magic
The Effie Awards 2025 honoured the most impactful campaigns of the previous year.
Veiled Opacity and Bland Mediocrity
The lack of transparency displayed by the government and public sector advertising is stymieing the growth of the industry and promoting mediocrity, argues Syed Ahmed.
Embrace and Resist
Pakistan’s ad industry needs to understand the difference between what needs
to be changed and what needs to remain constant, argues Shoaib Qureshy.
In-Person Effies Are Back
The Effies were held on-ground after two years .
And The Effie Goes To...
The happenings at this year's [virtual] Effies.
Wish You Had Been Here!
The experience of hosting the first-ever virtual Effie Awards.
Is Pakistan heading for effectiveness?
The Effie's marked the start of a new era in Pakistani advertising
The Effies come to Pakistan
In conversation with Qamar Abbas, Executive Director of PAS.