Gen Z Ka Falooda
In their pursuit of Gen Z, brands often find themselves navigating a minefield of clichés and questionable content, writes Ad Mad Dude.
Digital Marketing in Pakistan
Are Influencers Good Value for Your Brand?
In the labyrinth of social media platforms and metrics, Sami Qahar proposes five parameters on which to make your judgement call.
Of Cafés and Kaifis
Why most local brands do not realise the long-term implications bad press has on a brand.
What’s Next for E-Commerce?
Mehwish Aslam highlights e-commerce trends to watch out for in 2023.
"Be where the ball will be, not where it’s currently"
Asif Aziz, Chief Commercial Officer, Jazz, on digital marketing in today’s age.
Mirroring the growth of digital
Interview with Dennis Kuperus, Global Head of Innovation, Kinetic Worldwide & Ahsan Sheikh, CEO, Kinetic Pakistan.
Learn about blockchain. And do it now.
Why blockchain is the future of digital marketing.
The excitement of constant change
Syed Amir Haleem gives his digital predictions for 2018.
The digital landscape of Pakistan
Key digital statistics of Pakistan.
Confessions of a used car salesman
Giving customers the right reasons to buy.