Aurora Magazine

“We realised that the only thing we can master is the ability to adapt to change”

Azam Jalal Khan, CEO & co-Founder, the Digitz Group, speaks to Aurora about the early days of Digitz, and what lies ahead for agencies with the increasing use of technology as well as the challenges they face. Published 10 Jan, 2025 11:02am

Boulevard of Impossible Dreams?

Talha bin Hamid on the strange allure of YouTube sponsorships and how mediocre products find their way to our screens – and wallets. Updated 19 Dec, 2024 12:43pm

Gen Z Ka Falooda

In their pursuit of Gen Z, brands often find themselves navigating a minefield of clichés and questionable content, writes Ad Mad Dude. Published 10 May, 2024 11:48am

The Length Between a Click and a Skip

Taimur Tajik comments on ads, both short and long, that make the cut. Published 10 May, 2024 11:46am

Your Very Own Superpower Ingredient

Julian Saunders on what the coming AI wave could mean to advertising practitioners. Published 13 Mar, 2024 11:24am

Inspiring Confusion on Women’s Day

Tyrone Tellis is baffled by the multiple themes online for International Women's Day. Published 08 Mar, 2024 05:21pm

Think Like a Human, Build Like a Brand

Taimur Tajik on how brands can make their customers love them unconditionally. Published 16 Jan, 2024 04:53pm

The Rebirth of Advertising?

Twenty-five years after the digital revolution, could AI see the rebirth of advertising? Azam Jalal Khan poses the question. Updated 17 Jan, 2024 03:52pm

Capturing Dil, Dimagh and Market Share

In an attention span compromised world, only influencer marketing will work, argues Ad Mad Dude. Published 25 Oct, 2023 04:33pm

Principles Remain. Rules Change.

Is AI robbing you of your sleep? Read on... Published 25 Jul, 2023 04:59pm

Keeping Pace With the Digital World

Humayun Farooq presents his six-point checklist for digital marketing. Published 25 Jan, 2022 01:07pm

"Be where the ball will be, not where it’s currently"

Asif Aziz, Chief Commercial Officer, Jazz, on digital marketing in today’s age. Published 14 Dec, 2021 01:03pm

The Power of A/B Testing

How experimenting with different elements in your marketing material can lead to better results. Published 18 Oct, 2021 05:14pm

Marketing Outside the Digital Box

Brand managers need to pay more attention to the fact that many people may not have access to digital media. Published 29 Jun, 2021 02:04pm

Learn about blockchain. And do it now.

Why blockchain is the future of digital marketing. Updated 26 Apr, 2018 09:14am

The digital landscape of Pakistan

Key digital statistics of Pakistan. Updated 07 Sep, 2017 09:55am

Rethinking digital

Are brands capitalising on the power of digital? Updated 06 Sep, 2017 04:39pm

Digital trends to look out for in 2018

Key points to keep in mind when designing your digital media strategy for 2018. Updated 19 Jul, 2017 03:09pm

It’s your culture, not their credentials

Millennials may want to change the world, but in the meantime they will settle on changing the way you think. Updated 13 Jan, 2017 11:55am

Can we handle the consequences of technology?

The big digital trends of 2015, and what 2016 holds for digital marketing. Updated 11 Mar, 2016 11:09am