The New Influencer
Sheryar Latif discusses the emergence of
AI as marketing’s most potent influencer.
Digital marketing
Data Suspicion and Brand Loyalty
Privacy has gone from being a purely tech issue to a complex marketing one, writes Zeeshan Wasim.
Hyundai Nishat Advances in Hybrid Technology
Shizra Mangnejo covers the launch of the all-new Hyundai Tucson Hybrid.
The Way the Reels Crumble
Alyan Khan-Yusufzai on the Crumble cookie phenomenon.
A Digital-First World
As media consumption patterns transition to short-form, on-demand content,
Yasser Akhtar discusses the implications of these changes on brands.
“We realised that the only thing we can master is the ability to adapt to change”
Azam Jalal Khan, CEO & co-Founder, the Digitz Group, speaks to Aurora about the early days of Digitz, and what lies ahead for agencies with the increasing use of technology as well as the challenges they face.
Boulevard of Impossible Dreams?
Talha bin Hamid on the strange allure of YouTube sponsorships and how mediocre products find their way to our screens – and wallets.
Gen Z Ka Falooda
In their pursuit of Gen Z, brands often find themselves navigating a minefield of clichés and questionable content, writes Ad Mad Dude.
The Length Between a Click and a Skip
Taimur Tajik comments on ads, both short and long, that make the cut.
Your Very Own Superpower Ingredient
Julian Saunders on what the coming AI wave could mean to advertising practitioners.
Inspiring Confusion on Women’s Day
Tyrone Tellis is baffled by the multiple themes online for International Women's Day.
Think Like a Human, Build Like a Brand
Taimur Tajik on how brands can make their customers love them unconditionally.
The Rebirth of Advertising?
Twenty-five years after the digital revolution, could AI see the rebirth of advertising?
Azam Jalal Khan poses the question.
Capturing Dil, Dimagh and Market Share
In an attention span compromised world, only influencer marketing will work, argues Ad Mad Dude.
Principles Remain. Rules Change.
Is AI robbing you of your sleep? Read on...
Keeping Pace With the Digital World
Humayun Farooq presents his six-point checklist for digital marketing.
"Be where the ball will be, not where it’s currently"
Asif Aziz, Chief Commercial Officer, Jazz, on digital marketing in today’s age.
The Power of A/B Testing
How experimenting with different elements in your marketing material can lead to better results.
Marketing Outside the Digital Box
Brand managers need to pay more attention to the fact that many people may not have access to digital media.
Learn about blockchain. And do it now.
Why blockchain is the future of digital marketing.
The digital landscape of Pakistan
Key digital statistics of Pakistan.
Rethinking digital
Are brands capitalising on the power of digital?
Digital trends to look out for in 2018
Key points to keep in mind when designing your digital media strategy for 2018.
It’s your culture, not their credentials
Millennials may want to change the world, but in the meantime they will settle on changing the way you think.
Can we handle the consequences of technology?
The big digital trends of 2015, and what 2016 holds for digital marketing.