Aurora Magazine

Ateeq-ur-Rehman, CEO, GroupM, speaks to Aurora about how his company is preparing for the transition towards more digitally engaged audiences. Updated 23 Jan, 2024 12:50pm

Although advertising must continue to play its pivotal role in shaping narratives on social media, brands must remain vigilant in not falling prey to the pernicious dangers of misinformation, argues Oswald Lucas. Published 18 Jan, 2024 10:06am

Stuck in a legacy mindset, brands are failing to use the unique features and functionalities that digital offers in their campaigns, argues Muhammad Ali Khan. Published 14 Jul, 2023 03:34pm

Zeenat Chaudhary explores how Saudi Arabia's advertising landscape is evolving. Published 06 Jul, 2023 02:23pm

Muhammad Ghouse Uddin Khan, CEO, Alliancez, on the role his ad tech company plays in Pakistan’s media buying space. Published 07 Mar, 2023 05:45pm

Muhammad Sarwar Khan, Director & CEO, IG Square, speaks to Aurora about why brands need to re-engineer their marketing landscape Updated 03 Jan, 2023 04:16pm

Why controlling where your brand is seen matters even more today. Updated 12 Dec, 2018 11:53am

Radjen van Wilsem, CEO, CS Digital Media, on programmatic’s potential in boosting digital OOH in Pakistan. Updated 06 Jul, 2018 12:40pm

Why blockchain is the future of digital marketing. Updated 26 Apr, 2018 09:14am

Key points to keep in mind when designing your digital media strategy for 2018. Updated 19 Jul, 2017 03:09pm