Boulevard of Impossible Dreams?
Talha bin Hamid on the strange allure of YouTube sponsorships and how mediocre products find their way to our screens – and wallets.
Digital advertising
“The biggest challenge we face arises from the mindset that awards can be purchased”
Ashifa Paracha, Founder, Pakistan Digital Awards, speaks with Sadia Kamran about the significance of the recent Digital Leaders Awards and their impact on recognising true digital innovation in Pakistan.
Infinite Monkeys Working in Infinite Galaxies on Infinite Typewriters
The infinite possibilities of natural intelligence may well trump
the power of AI, comments Amina Baig.
Deciphering the Fluid Realm of Consumer Behaviour in Pakistan
Alifya Sohail shares insights from the talk show 'Navigating the Shift in Consumer Behaviour', by the Pakistan Advertising Association.
Connecting Through Immersion
Ayesha Aman discusses the benefits of event sponsorships.
“We are in a period of transition, and the question is, how do we prepare for this to ensure we provide the best solutions for our clients?”
Ateeq-ur-Rehman, CEO, GroupM, speaks to Aurora about how his company is preparing for the transition towards more digitally engaged audiences.
Truth and Lies
Although advertising must continue to play its pivotal role in shaping narratives on social media, brands must remain vigilant in not falling prey to the pernicious dangers of misinformation, argues Oswald Lucas.
Are Brands Missing the Digital Point?
Stuck in a legacy mindset, brands are failing to use the unique features and functionalities that digital offers in their campaigns, argues Muhammad Ali Khan.
A Kingdom Opens Up
Zeenat Chaudhary explores how Saudi Arabia's advertising landscape is evolving.
Living the Programmatic Life
Muhammad Ghouse Uddin Khan, CEO, Alliancez, on the role his ad tech company plays in Pakistan’s media buying space.
“We Need To Future-Proof Our Brands”
Muhammad Sarwar Khan, Director & CEO, IG Square, speaks to Aurora about why brands need to re-engineer their marketing landscape
The medium is still the message
Why controlling where your brand is seen matters even more today.
“The entire world is one big event for us”
Radjen van Wilsem, CEO, CS Digital Media, on programmatic’s potential in boosting digital OOH in Pakistan.
Learn about blockchain. And do it now.
Why blockchain is the future of digital marketing.
Digital trends to look out for in 2018
Key points to keep in mind when designing your digital media strategy for 2018.