Ateeq-ur-Rehman, CEO, GroupM, speaks to
Aurora about how his company is preparing for the transition towards more digitally engaged audiences.
Although advertising must continue to play its pivotal role in shaping narratives on social media, brands must remain vigilant in not falling prey to the pernicious dangers of misinformation, argues Oswald Lucas.
Stuck in a legacy mindset, brands are failing to use the unique features and functionalities that digital offers in their campaigns, argues Muhammad Ali Khan.
Zeenat Chaudhary explores how Saudi Arabia's advertising landscape is evolving.
Muhammad Ghouse Uddin Khan, CEO, Alliancez, on the role his ad tech company plays in Pakistan’s media buying space.
Muhammad Sarwar Khan, Director & CEO, IG Square, speaks to
Aurora about why brands need to re-engineer their marketing landscape
Why controlling where your brand is seen matters even more today.
Radjen van Wilsem, CEO, CS Digital Media, on programmatic’s potential in boosting digital OOH in Pakistan.
Why blockchain is the future of digital marketing.
Key points to keep in mind when designing your digital media strategy for 2018.