Boulevard of Impossible Dreams?
Talha bin Hamid on the strange allure of YouTube sponsorships and how mediocre products find their way to our screens – and wallets.
Digital ads
“The biggest challenge we face arises from the mindset that awards can be purchased”
Ashifa Paracha, Founder, Pakistan Digital Awards, speaks with Sadia Kamran about the significance of the recent Digital Leaders Awards and their impact on recognising true digital innovation in Pakistan.
A Few of my Favourite Things
Asrar Alam lists a few of his favourite recent campaigns.
Please, Don’t Be a Dig-Idiot
Digital literacy means understanding how the online world works; not just knowing
how to access it.
Time to Get Phygital
Ahsan Sheikh warns against taking a digital-only approach.
Celebrating beauty
Does beauty truly lie in the ‘Eyes of the beholder’?
“The entire world is one big event for us”
Radjen van Wilsem, CEO, CS Digital Media, on programmatic’s potential in boosting digital OOH in Pakistan.
Media advertising spend 2016-17
An overview of TV, Digital, OOH and Radio spend.