A Few of My Favourite Things
Sumaira Mirza on a few of her favourite recent ad campaigns.
daraz Pakistan
Shopping Through Apps
How can apps survive?
Aspiring to Amazon
Zain Suharwardy, MD, Daraz pk, on the evolution of Daraz.pk and the consumer trends which dictate online retail.
Opening up to online payment systems
To really take off in Pakistan, e-commerce needs a strong online payment system to back it.