The Good, the Bad. The Agency.
Taimur Tajik on why a pressure cooker culture is driving creatives away from ad agencies.
Creativity
“The boldest clients are those who let people play with their brands”
Sophia Khan speaks to David Wheldon, President Emeritus,
World Federation of Advertisers (WFA) and Non-Executive Chair, Pablo London.
AI Is Dead. Long Live AI.
AI means more than what you think, says Faraz Maqsood Hamidi.
Time to Get Bored
To up their creative results, ad agencies and clients need to
foster a culture of boredom, argues Umair Saeed.
The Pragmatic Subversive
Alifya Sohail profiles Fahad Bombaywala, ECD, M&C Saatchi Group.
Seven Reasons Why AI Can Fail You
Khalid Naseem enumerates seven reasons why AI doesn’t cut it creatively.
Do You Really Own Your Consumer?
If agencies in Pakistan want to elevate their game, they need to start talking to real people, argues Arshad Awan.
The Paradox of Creative Limitations
Limitations often have the power to unleash untapped sources of creativity, writes Tamoor Mir.
Reviving Pakistan’s Great Advertising Legacy 2.0
Ad Mad Dude lists 15 key insights for a creative renaissance.
Creativity and Risk
Technology and social media have given creativity layers of complexity that need skill in their handling, writes Patrick Collister.
Breaking away From the One Size Fits All Model
Efforts must be directed toward integrating creative approaches into new educational frameworks to nurture the next generation of innovative thinkers, argues Arshad Awan.
Creativity Interrupted
Is creativity in Pakistan simply misunderstood or are there other forces at play?
Arshad Awan poses the question.
The Rebellious Storyteller
Shahrezad Samiuddin profiles Nagin Ansari, CEO, Backspace.
Interview: Umar Malik, Co-Founder & CEO and Hasan Tahir, Co-Founder & CCO, Alt Story
Umar Malik, Co-Founder &
CEO and Hasan Tahir,
Co-Founder & Chief Creative
Officer, Alt Story, speak to
Aurora about their ambitions to
be an agency of the future.
How to Revive Pakistan’s Great Advertising Legacy
Ad Mad Dude lists 15 key insights for a creative renaissance.
Making the World More Beautiful
Sara Jamil reflects on the gifts that graphic design brings into our worlds.
Creativity in Crisis
Homogenisations and short-term approaches are plunging Pakistani creativity into a crisis, argues Arshad Awan.
Are We Mad Enough?
A run-down of the MADsemble conference.
Winning Gold for Pakistan
Atiya Zaidi on winning the Glass: The Lion for Change Gold Award for the ‘Schoolgirls Newscasters for EBM’ campaign at Cannes.
What is Creativity?
Arshad Awan explores the essence of creativity.
Cut the Rap, They’ve Won Cannes
Pakistani creatives have so much relevant inspiration to draw from at home, so what’s with the rap frenzy that is seizing our advertising, wonders Ad Mad Dude.
AI For Advertising
Sumaira Mirza showcases the transformative power of AI on creativity.
Mad Men vs. Mad Machines
Asrar Alam discusses the infinite possibilities AI can bring to creativity.
Can We Ditch the Tylenol Please?
Pakistani banks would benefit from a good dose of storytelling, writes Sami Qahar.
The Creativity Conundrum
Should marketing be driven by data or intuition?
Is Your Creative Energy Renewable?
What to do when you feel you have run out of creative fuel.
Is Our Creativity Culturally Obtuse?
An in-depth understanding of people’s culture is key to success in advertising.
Yet, not many acquire this talent.
Creating Thumb-Stopping Content
If you want your profits to go vertical, adapt to vertical storytelling in your mobile campaigns, advises Tay Guan Hin.
Have Ads Lost Their Mojo?
From the insipid to the utterly infuriating, ads are failing to connect with audiences.
The Others
Enabling people from different disciplines to enter the creative space can do wonders for all involved, writes Ali Rez.