Aurora Magazine

Promoting excellence in advertising

consumer behaviour

Agritising

Agritising

Faraz Maqsood Hamidi compares agriculture with advertising. Published 10 May, 2024 12:55pm
“Beauty is a personal choice”

“Beauty is a personal choice”

Qawi Naseer, Country Managing Director, L’Oréal Pakistan, speaks to Mamun M. Adil about the evolution of the beauty category. Updated 18 Oct, 2023 03:04pm
Rap and Neon Will Just Not Do It

Rap and Neon Will Just Not Do It

Brands need to get up to speed and understand how to communicate with their consumers, argues Sami Qahar. Published 23 May, 2023 11:57am
Embracing Mall Culture in Quetta

Embracing Mall Culture in Quetta

The popularity of Quetta’s Sariab Road and how it may soon be counted as one of the city’s shopping hotspots. Published 12 Jan, 2023 10:17am
Lost on the activation highway

Lost on the activation highway

Social media has provided activation a new lease of life. So why are activation agencies not taking advantage? Published 09 May, 2018 06:41pm
Embrace or erase

Embrace or erase

The world in 2025 according to Shoaib Qureshy, CE, Bulls Eye DDB. Updated 27 Dec, 2016 01:55pm