Cristina Craciun, Global President, Motivational Research, Ipsos Understanding Unlimited, speaks to Mariam Ali Baig about the power of insights and the impact of AI on motivational research.
Published 04 Sep, 2024 02:00pm
To be more effective, advertisers need to understand the nuances that drive different consumer cultures, argues Tamoor Mir.
Updated 12 Aug, 2024 11:00am
Afzal Hussain writes about improving consumer marketing through behavioural change.
Published 04 Aug, 2024 11:30pm
Faraz Maqsood Hamidi compares agriculture with advertising.
Published 10 May, 2024 12:55pm
Qawi Naseer, Country Managing Director, L’Oréal Pakistan, speaks to Mamun M. Adil about the evolution of the beauty category.
Updated 18 Oct, 2023 03:04pm
Brands need to get up to speed and understand how to communicate with their consumers, argues Sami Qahar.
Published 23 May, 2023 11:57am
Marylou Andrew-McCormack on how technology forged a new consumer activism.
Published 12 May, 2023 12:31pm
The popularity of Quetta’s Sariab Road and how it may soon be counted as one of the city’s shopping hotspots.
Published 12 Jan, 2023 10:17am
Companies in Pakistan need to move away from conventional market research tools and adopt advanced techniques.
Published 19 Oct, 2022 10:33am
Ipsos Consumer Book '22 in review.
Updated 08 Jun, 2022 12:53pm
Social media has provided activation a new lease of life. So why are activation agencies not taking advantage?
Published 09 May, 2018 06:41pm
Why companies need to invest in their frontline employees.
Updated 01 Feb, 2017 10:32am
The world in 2025 according to Shoaib Qureshy, CE, Bulls Eye DDB.
Updated 27 Dec, 2016 01:55pm
