Requiem for an Industry
Economic challenges, connectivity issues, and a domestic market in retreat are posing an existential threat to Pakistan’s ad industry, warns Faizan Syed.
consumer behaviour
“It is about understanding how people live and if their values are a real value or just a declarative value”
Cristina Craciun, Global President, Motivational Research, Ipsos Understanding Unlimited, speaks to Mariam Ali Baig about the power of insights and the impact of AI on motivational research.
The East-West Convergence and Divergence
To be more effective, advertisers need to understand the nuances that drive different consumer cultures, argues Tamoor Mir.
How Well Does Your Consumer Behave?
Afzal Hussain writes about improving consumer marketing through behavioural change.
Agritising
Faraz Maqsood Hamidi compares agriculture with advertising.
“Beauty is a personal choice”
Qawi Naseer, Country Managing Director, L’Oréal Pakistan, speaks to Mamun M. Adil about the evolution of the beauty category.
Rap and Neon Will Just Not Do It
Brands need to get up to speed and understand how to communicate with their consumers, argues Sami Qahar.
Enter the Conscientious Consumer
Marylou Andrew-McCormack on how technology forged a new consumer activism.
Embracing Mall Culture in Quetta
The popularity of Quetta’s Sariab Road and how it may soon be counted as one of the city’s shopping hotspots.
How Credible Is Your Consumer Knowledge?
Companies in Pakistan need to move away from conventional market research tools and adopt advanced techniques.
How to Think Like A Pakistani Consumer
Ipsos Consumer Book '22 in review.
Lost on the activation highway
Social media has provided activation a new lease of life. So why are activation agencies not taking advantage?
Adding the seasoning to the marketing salad
Why companies need to invest in their frontline employees.
Embrace or erase
The world in 2025 according to Shoaib Qureshy, CE, Bulls Eye DDB.