“Beauty is a personal choice”
Qawi Naseer, Country Managing Director, L’Oréal Pakistan, speaks to Mamun M. Adil about the evolution of the beauty category.
consumer behaviour
Rap and Neon Will Just Not Do It
Brands need to get up to speed and understand how to communicate with their consumers, argues Sami Qahar.
Enter the Conscientious Consumer
Marylou Andrew-McCormack on how technology forged a new consumer activism.
Embracing Mall Culture in Quetta
The popularity of Quetta’s Sariab Road and how it may soon be counted as one of the city’s shopping hotspots.
How Credible Is Your Consumer Knowledge?
Companies in Pakistan need to move away from conventional market research tools and adopt advanced techniques.
How to Think Like A Pakistani Consumer
Ipsos Consumer Book '22 in review.
Lost on the activation highway
Social media has provided activation a new lease of life. So why are activation agencies not taking advantage?
Adding the seasoning to the marketing salad
Why companies need to invest in their frontline employees.
Embrace or erase
The world in 2025 according to Shoaib Qureshy, CE, Bulls Eye DDB.