Economic challenges, connectivity issues, and a domestic market in retreat are posing an existential threat to Pakistan’s ad industry, warns Faizan Syed.
Updated13 Dec, 202411:23am
Cristina Craciun, Global President, Motivational Research, Ipsos Understanding Unlimited, speaks to Mariam Ali Baig about the power of insights and the impact of AI on motivational research.
Published04 Sep, 202402:00pm
Qawi Naseer, Country Managing Director, L’Oréal Pakistan, speaks to Mamun M. Adil about the evolution of the beauty category.
Updated18 Oct, 202303:04pm