The New Influencer
Sheryar Latif discusses the emergence of
AI as marketing’s most potent influencer.
collaborations
A Culture of Hi, Bye and Burgers
Our advertising industry is plagued by mediocrity. Khalid Naseem explains why.
Agritising
Faraz Maqsood Hamidi compares agriculture with advertising.
Ode to Teamwork
Why is teamwork so hard to achieve in our ad industry? Asrar Alam and Sameen Rashid pose the question.
“Climate change affects everyone, everywhere, which is why its solutions must also involve everyone, everywhere”
Local and global leaders discuss how to mitigate the impact of climate change in Pakistan, at OICCI’s second Pakistan Climate Conference.
Bangles, Mehndi and Eidi!
How can we uplift Eid?