Localising the Global Strategy
As the BDS movement continues to make significant inroads in profitability, multinational companies need to modify their strategic thinking, writes Omar Farooq.
cola next
Build Brands, Not Products
Shoaib Qureshy discusses how local brands can beat multinationals and delight their customers.
A Shining Moment for Pakistani Brands?
Will the current BDS Movement translate into longer term local success? Umair Mohsin poses the question.
To Boycott or Not to Boycott?
The question is: to what extent will Pakistan’s economy and socio-economic well-being be affected? Sami Qahar comments.
Choosing or Settling for Local?
The BDS Movement has seen consumer spending on local brands surge, but will they be able to sustain it for the long term?
Cola Next Rides the Boycott
What's next for Cola Next?
Cola Next and Bilgiç Pack a “Next-Level” Punch
Cola Next’s new ad will give you an adrenalin rush, a thirst for upping your game… and Cola Next!