Aurora Magazine

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Localising the Global Strategy

Localising the Global Strategy

As the BDS movement continues to make significant inroads in profitability, multinational companies need to modify their strategic thinking, writes Omar Farooq. Published 15 Jul, 2024 12:09pm
Build Brands, Not Products

Build Brands, Not Products

Shoaib Qureshy discusses how local brands can beat multinationals and delight their customers. Updated 15 Jul, 2024 12:21pm
To Boycott or Not to Boycott?

To Boycott or Not to Boycott?

The question is: to what extent will Pakistan’s economy and socio-economic well-being be affected? Sami Qahar comments. Published 15 Jul, 2024 11:15am
Choosing or Settling for Local?

Choosing or Settling for Local?

The BDS Movement has seen consumer spending on local brands surge, but will they be able to sustain it for the long term? Published 15 Jul, 2024 11:09am