The Museum Of Marketistan
Umair Kazi looks back at an era.
Coke Studio
“We realised that the only thing we can master is the ability to adapt to change”
Azam Jalal Khan, CEO & co-Founder, the Digitz Group, speaks to Aurora about the early days of Digitz, and what lies ahead for agencies with the increasing use of technology as well as the challenges they face.
An Inspiration for Every Pakistani Woman Who Picks Up a Guitar – Haniya Aslam (1978-2024)
Shahrezad Samiuddin reflects on the loss of Haniya Aslam, the beloved musician, composer and producer.
To Boycott or Not to Boycott?
The question is: to what extent will Pakistan’s economy and socio-economic well-being be affected? Sami Qahar comments.
World Cup ’23 and Brands: On a Winning Streak?
Have brands taken advantage of the ‘cricket season’ effectively?
A Few of my Favourite Things
Seema Jaffer, CEO, Bond Advertising, picks her favourite ads.
A Pop Culture Without Brands
Our brand communication is failing to make it into the annals of Pakistani pop culture.
10 Pros in Top 5 Mode
Top 5ives of 2022.
Coke Studio 2020
Sadia Kamran on what Coke Studio 2020 entailed.
Musically intolerant?
Is the Ko Ko Korina controversy a storm in a teacup, or does it reflect how passionate Pakistanis are about their music?
Electioneering!
How much credit can the media campaigns take for the success or failure of the political parties?
Will Junoon’s comeback strike the right note?
What can fans expect from Pakistan's first 'Sufi Rock' band?
Fault lines beyond media
A growth in media choice has exposed flaws within advertising.
Brands, bands and bandwagons
The symbiotic relationship between music and brands.
Campaign Watch
A review of the latest campaigns that centred around celebrating the love for Pakistan.
Top 5 WTF Moments of 2017
From Aurora's 'Top 5ives – 10 Pros in Top 5 Mode' Series.
The Top 5 Viral Moments of 2017
From Aurora's 'Top 5ives – 10 Pros in Top 5 Mode' Series.
Singing for their supper
Can shows like Coke Studio and Pepsi Battle of the Bands profit the music industry without compromising on quality?
Don’t mess with my national anthem!
Why Coke Studio’s rendition of Pakistan’s national anthem can be described as formulaic at best.
Music, marketing and memories
The role of music in creating unforgettably impactful advertising.
The best and most 'meh' recent campaigns
The Creative Director, The Brand Crew shares her favourite and not-so-favourite ads.
When content meets marketing
Brand managers need to take advantage of content marketing if they want to create lasting brand recall.
Let the Music Do the Talking
Lessons brands could learn from Coke Studio.