Azam Jalal Khan, CEO & co-Founder, the Digitz Group, speaks to Aurora about the early days of Digitz, and what lies ahead for agencies with the increasing use of technology as well as the challenges they face.
Published 10 Jan, 2025 11:02am
Shahrezad Samiuddin reflects on the loss of Haniya Aslam, the beloved musician, composer and producer.
Updated 20 Aug, 2024 01:17am
The question is: to what extent will Pakistan’s economy and socio-economic well-being be affected? Sami Qahar comments.
Updated 28 Aug, 2024 02:00pm
Have brands taken advantage of the ‘cricket season’ effectively?
Updated 03 Nov, 2023 04:51pm
Seema Jaffer, CEO, Bond Advertising, picks her favourite ads.
Updated 12 Sep, 2023 04:34pm
Our brand communication is failing to make it into the annals of Pakistani pop culture.
Published 14 Jan, 2023 11:13am
Top 5ives of 2022.
Updated 05 Oct, 2023 01:04pm
Sadia Kamran on what Coke Studio 2020 entailed.
Published 14 Jan, 2021 04:08pm
Is the Ko Ko Korina controversy a storm in a teacup, or does it reflect how passionate Pakistanis are about their music?
Updated 29 Oct, 2018 12:46pm
How much credit can the media campaigns take for the success or failure of the political parties?
Updated 20 Aug, 2018 11:35am
What can fans expect from Pakistan's first 'Sufi Rock' band?
Updated 16 Aug, 2018 10:12am
A growth in media choice has exposed flaws within advertising.
Published 27 Apr, 2018 03:54pm
The symbiotic relationship between music and brands.
Updated 14 Jul, 2018 11:23am
A review of the latest campaigns that centred around celebrating the love for Pakistan.
Updated 01 Jan, 2018 09:31am
From Aurora's 'Top 5ives – 10 Pros in Top 5 Mode' Series.
Updated 30 Jan, 2018 11:34am
From Aurora's 'Top 5ives – 10 Pros in Top 5 Mode' Series.
Updated 23 Dec, 2017 10:21am
Can shows like Coke Studio and Pepsi Battle of the Bands profit the music industry without compromising on quality?
Published 22 Aug, 2017 03:23pm
Why Coke Studio’s rendition of Pakistan’s national anthem can be described as formulaic at best.
Updated 18 Aug, 2017 11:41am
The role of music in creating unforgettably impactful advertising.
Updated 01 Jul, 2017 11:54am
The Creative Director, The Brand Crew shares her favourite and not-so-favourite ads.
Updated 08 Dec, 2016 03:55pm
Brand managers need to take advantage of content marketing if they want to create lasting brand recall.
Published 17 Sep, 2016 10:22am
Lessons brands could learn from Coke Studio.
Updated 18 Apr, 2024 04:24pm
