The Power of Music
Arshad Mahmud is one of those rare composers who can effortlessly move from the music of Faiz's poetry to the more prosaic medium of commercial music making. Here, he speaks about his musical experiences in the world of marketing.
CandyLand
A Shining Moment for Pakistani Brands?
Will the current BDS Movement translate into longer term local success? Umair Mohsin poses the question.
“In Pakistan, we have to be patient and take a 20 to 30-year view in terms of getting things right”
Imran J. Nasrullah, MD, Golden Agri-Resources, speaks to Aurora about Pakistan's agricultural prospects, the benefits of corporate farming and the need to legislate for better food standards.
The All New Bisca
Candyland launches a biscuit-cum-chocolate.
TALKING HEADS 2019 – Part Nine
Aurora polled Pakistan’s leading agency and corporate heads on their thoughts about AdAsia 2019.
Aakhir dil hai Pakistani
As the demand for sustainably-sourced products surges gobally, Pakistani products have a huge potential to cash in big.