Aurora Magazine

Promoting excellence in advertising

BDS

Localising the Global Strategy

Localising the Global Strategy

As the BDS movement continues to make significant inroads in profitability, multinational companies need to modify their strategic thinking, writes Omar Farooq. Updated 22 Oct, 2024 03:38pm
Branding in a Time of Boycotts

Branding in a Time of Boycotts

Rather than pretend it is not happening, brands facing boycotts need to learn to connect with their audiences in a more meaningful manner, argues Nadeem F. Paracha. Published 10 May, 2024 10:24am