Did Local Brands Seize the Boycott Opportunity?
Kashif Hafeez Siddiqui tracks the results of five surveys on the BDS Movement and concludes that without a commitment to invest, success can only be fleeting for local brands.
BDS
Localising the Global Strategy
As the BDS movement continues to make significant inroads in profitability, multinational companies need to modify their strategic thinking, writes Omar Farooq.
Cola Next Rides the Boycott
What's next for Cola Next?
From Inflation to BDS: Aurora’s Dipstick Consumer Survey
Are Inflation and Brand Boycotts Changing Your Shopping Habits?
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Branding in a Time of Boycotts
Rather than pretend it is not happening, brands facing boycotts need to learn to connect with their audiences in a more meaningful manner, argues Nadeem F. Paracha.