World Cup ’23 and Brands: On a Winning Streak?
Have brands taken advantage of the ‘cricket season’ effectively?
Bank Alfalah
Campaigns for March-April 2020
The agencies behind recent campaigns.
A new path to… where?
Bank Alfalah’s new campaign will leave you wondering what it is about.
Five ads that resonated with consumers
The creative consultant picks five best ads.
Brand Power in the Pavilion
Why haven't brands leveraged cricket better to their advantage?
Living on a prayer
Why creativity in communication eludes Islamic banking.
The gaps in the middle
Between creative directors and digital prophets, brand managers must control the reins of the brand’s direction.
Bank Alfalah's new look
Aly Mustansir, CMO, Bank Alfalah, talks about the bank’s new logo, identity, corporate campaign and future aspirations.
Bank Alfalah’s ‘The Way Forward’
Five interesting facts about Bank Alfalah’s ‘The Way Forward’ campaign.