Spectrum heads for new directions
Interview with Shahnoor Ahmed, Chairman & CEO, Spectrum VMLY&R
Ayesha Shaikh
Setting up a gig-driven agency
Interview with Salman Ali, Fahad Bombaywala and Umair Ahmed, co-Founders, Sandpaper.
Unlocking the cold chain potential
Interview with Mansoor Arifeen, CEO, Icepac.
Mirroring the growth of digital
Interview with Dennis Kuperus, Global Head of Innovation, Kinetic Worldwide & Ahsan Sheikh, CEO, Kinetic Pakistan.
“The entire world is one big event for us”
Radjen van Wilsem, CEO, CS Digital Media, on programmatic’s potential in boosting digital OOH in Pakistan.
An encounter with 'advertising's third billion'
The opportunities and challenges for women pursuing an advertising career in the age of the Millennial.
Making Telenor Bank the change agent for microfinance and e-commerce
Interview with Shahid Mustafa, President & CEO, Telenor Bank.
Out-of-Home moves to another dimension
Will OOH successfully straddle both the online and offline worlds?
The power of 18
Interview with Tarek Hamdy, CEO, Eighteen.
From a passion project to a fine-dining brand
Interview with Ayaz Khan, Founder, Okra.
Revving up retail
A new diversification in consumer preferences and factors fuelling an exponential growth of retail in Pakistan.
The nation's lead advertiser
No agency, channel or publication would ever consider declining the opportunity to work with Government.
Spearheading innovation in Islamic banking
Zahid Parekh, General Manager and Head of Islamic Banking, HBL, speaks about the evolution and future of the sector.
Evolution in Digitising OOH
Uzma Khan, Head of Media, Unilever Pakistan, on why the industry needs to adopt and invest.
The Limits of Advertising
Interview with Javed Jabbar, Pakistan's most influential ad man.
"Pepsi was among the first brands to patronise cricket in Pakistan"
Interview with Salman Butt, Director Marketing, PepsiCo Pakistan.
Celebrating 70 years of advertising
A profession in evolution
The digital landscape of Pakistan
Key digital statistics of Pakistan.
Rethinking digital
Are brands capitalising on the power of digital?
Retail revs up
What happens when customers prioritise ‘experience’ over ‘product’.
Jazaa in every meal
Junaid Jamshed launches Jazaa rice.