Aurora Magazine

Promoting excellence in advertising

Artificial Intelligence

In Anticipation of Tomorrow

In Anticipation of Tomorrow

What can Pakistan’s advertising agencies do to navigate the challenges and opportunities of an uncertain future? Published 09 May, 2023 04:13pm
Brands, bots and conversations

Brands, bots and conversations

Today’s brands must be their customer’s assistant, guide and friend – and conversational marketing aims to achieve just that. Updated 28 Jul, 2021 04:48pm
Apocalypse or utopia?

Apocalypse or utopia?

The fundamentals that will shape the course of advertising in Pakistan in the next 50 years. Published 09 Jul, 2018 10:22am