The Last Rant
Faraz Maqsood Hamidi wraps up a column that lasted 27 years.
Artificial Intelligence
Au Revoir Aurora (Not Adieu)
Acknowledging Aurora’s contribution to the ad industry, Zohra Yusuf expresses her hope of seeing the return of the magazine in digital form.
Aurora: New Vistas at Birth, In Life, and In Farewell
Always far more than only the sum of its parts, should have advertisers done more to ensure Aurora’s continuity? Javed Jabbar poses the question.
The Book of Advertising and A New Generation of Superheroes
Pakistan’s industry must prepare to deal with its fiercest agents
of change – the climate and AI, writes Mariam Ali Baig.
The New Influencer
Sheryar Latif discusses the emergence of
AI as marketing’s most potent influencer.
The Magic of an Age-Diverse Workplace Moment
Never before have three such distinct generations shared their workplace. The result is a unique choreography that strengthens brand building, writes Selina Rashid.
Visions in High Octane
Swirling in the obsolescence of gasoline-induced exhaust fumes,
Umair Kazi discerns the ultimate luxury car.
Umair Kazi discerns the ultimate luxury car.
Just Saying: Hitting the Road (please wait)
Aurora's editorial from the May-August 2025 issue.
Will Pakistan’s New EV Policy Work?
Pakistan’s 2019 EV policy failed to achieve its purpose. Mazhar Mohsin Chinoy
assesses whether the new 2025 NEV policy will fare any better.
“Our goal must be to ensure that our students get admission to the best universities of the world”
Dr S. Akbar Zaidi, Executive Director, IBA Karachi, speaks to Aurora about his institution’s landmark achievements over 70 years and his ambitions for its future.
Seven Reasons Why AI Can Fail You
Khalid Naseem enumerates seven reasons why AI doesn’t cut it creatively.
Humans Using AI Will Replace Humans
The marketing industry needs to think about how it can incorporate AI tools to increase productivity rather than being afraid they will replace human beings, argues Sheikh Adil Hussain.
Infinite Monkeys Working in Infinite Galaxies on Infinite Typewriters
The infinite possibilities of natural intelligence may well trump
the power of AI, comments Amina Baig.
AI and the Financial Decision-Making Process
Nabeel Qadeer discusses how Gen AI is changing the face of conventional finance.
AI, the Meta Way
What is Meta AI and how can we use it?
Transforming Pakistan’s Learning Landscape
Fauzia Kerai Khan discusses how AI-driven EdTech can reshape learning in Pakistan.
Are We Mad Enough?
A run-down of the MADsemble conference.
The Importance of Human Capital in an increasingly Tech-Driven Workplace
Highlights from the DisruptHR Karachi 2.0 conference.
Colour Me ‘Curious’. AI Is Not Stealing My Job.
It’s not about resistance but about integration, argues Sarah Fahim
Hey Bot! Give Me a Headline
Will bots be running Pakistan’s newsroom? Not quite yet...
In Anticipation of Tomorrow
What can Pakistan’s advertising agencies do to navigate the challenges and opportunities of an uncertain future?
Brands, bots and conversations
Today’s brands must be their customer’s assistant, guide and friend – and conversational marketing aims to achieve just that.
Leveraging digital transformation
Sheikh Adil Hussain gives his six top marketing trends that will lead to success in 2020.
Pakistan's new Digital Policy at a glance
How the newly-launched Digital Pakistan Policy will address the challenges of Pakistan’s entrepreneurial ecosystem.
Just what the doctor ordered
How AI is delivering wonders in healthcare.
Effective creativity in OOH
Interview with Dave Nelissen, Creative Director, Talpa Media.
Apocalypse or utopia?
The fundamentals that will shape the course of advertising in Pakistan in the next 50 years.
Display some genuine intelligence, please!
Are marketing professionals falling prey to displaying intelligence that is artificial?
Influencing the bigger picture
Interview with Shazia Syed, Chairperson & CEO, Unilever Pakistan.
The Top 5 Big Ideas of 2016
From Aurora's 'Top 5ives – 10 Pros in Top 5 Mode' Series.