Aurora Magazine

Promoting excellence in advertising

Apple

Advertising Is Pollution

Advertising Is Pollution

Twenty-five years ago, the advertising landscape was full of optimism. Today, audiences are scrambling to block ads every way they can. But all is still not lost yet, argues Patrick Collister. Updated 22 Jan, 2024 04:21pm
Once Upon a Future

Once Upon a Future

Asrar Alam imagines the future of advertising 20 years from now. Published 19 Jan, 2024 02:22pm
What Makes a Pakistani Brand?

What Makes a Pakistani Brand?

Sheikh Adil Hussain discusses the different components that go into creating a successful Pakistani brand. Published 22 Dec, 2022 11:21am
Gimmick or genius?

Gimmick or genius?

What the new iPhone 11 says about the Apple brand. Published 17 Sep, 2019 10:39am
Open sesame!

Open sesame!

What Alibaba can teach e-commerce websites anywhere in the world. Updated 06 Aug, 2018 12:53pm
Big ideas for a small business

Big ideas for a small business

What does a small business need to succeed in today’s world? What it always did. A big idea – that connects. Updated 03 Aug, 2018 01:39pm