Farewell, Skype!
Eman Ali bids farewell to Skype, as it failed to compete with Zoom and Discord.
Apple
Kill the Story, Kill the Brand
Crisis management is about facing up, not staring down, opines Ad Mad Dude.
Don’t Colour Me Mocha
Mariam Hussain decries the vacuous blandness of Pantone’s Colour of the Year.
Identifying Pakistan’s Thought Leaders
Raeda Latif discusses what constitutes genuine thought leadership.
To Boycott or Not to Boycott?
The question is: to what extent will Pakistan’s economy and socio-economic well-being be affected? Sami Qahar comments.
The Apple of My Eye
Is Taylor Swift the Apple of the music industry?
Advertising Is Pollution
Twenty-five years ago, the advertising landscape was full of optimism. Today, audiences are scrambling to block ads every way they can. But all is still not lost yet, argues Patrick Collister.
Once Upon a Future
Asrar Alam imagines the future of advertising 20 years from now.
The Top 5 Design Ideas of 2023
Julian Saunders picks his Top 5 design ideas of 2023.
Why Your Brand Needs a Media Philosophy
Astute brands should opt for a media philosophy rather than succumb to lazy offensive marketing.
10 Pros in Top 5 Mode
Top 5ives of 2022.
What Makes a Pakistani Brand?
Sheikh Adil Hussain discusses the different components that go into creating a successful Pakistani brand.
Thought Leadership as a Communication Strategy
Muhammad Ali Khan on how to acquire authentic brand power.
And So, We Say an Official Goodbye, to a Pocket-Sized Device That Changed Music Forever
Reminiscing the good ol' iPod.
Memoirs of a MacBook
"Before you refresh me for the last time..."
Gimmick or genius?
What the new iPhone 11 says about the Apple brand.
Apple’s new iPhones: ‘xsive’ or ‘xllent’ ?
How will the new line of iPhones affect Samsung and Google?
Facebook plays cupid despite trying times!
Facebook announce a dating feature that is set to compete with Tinder and Match.
You’ve got (hate) mail!
Is Sarahah internet’s new self-esteem metre?
Open sesame!
What Alibaba can teach e-commerce websites anywhere in the world.
Big ideas for a small business
What does a small business need to succeed in today’s world? What it always did. A big idea – that connects.