Media Advertising Spend FY 2022-23
Source: Aurora in consultation with industry experts
Advertising budget
Truth and Lies
Although advertising must continue to play its pivotal role in shaping narratives on social media, brands must remain vigilant in not falling prey to the pernicious dangers of misinformation, argues Oswald Lucas.
The Silent Giants
Muhammad Ali Khan comments on the brands that continue to flourish despite never advertising.
“I have learned that we have to locally develop our clients”
Aleem Durrani, Founder & CEO, Media Pulse, speaks to Mariam Ali Baig about the media landscape post-pandemic
A budget for restrained growth
The impact of the Budget on our advertising industry.