Fault Lines Beyond the Media
A growth in media choice has exposed flaws within advertising.
Advertising agencies in Pakistan
The Art of Appointing Great Agencies
By squeezing an agency’s ROI, clients are leading both their brands and the profession down the garden path of mediocrity.
Losing Shine
Despite significant strides made over seven decades, compelling factors are combining to tarnish advertising’s shine.
Talking Heads 2022
Aurora polls Pakistan’s agency heads.
Golden Circle: Campaign's Agency of the Year
Founder & CEO, Golden Circle Advertising, on the agency's big wins at Campaign's Agency of the Year awards 2021.
Boosting Agency Morale
Covid has been a further stress point for ad agencies already beleaguered by change and disruption. But what about the people?
How Good Is Your Squid Game?
Agencies will have to live with their creative monopoly being put under further pressure. The solution: work smarter and better.
No Money. No Honey.
Advertising agencies must come to terms and adapt to a penny-pinching post-pandemic world, argues Taimur Tajik.
Beware of the Peanuts and Monkeys Syndrome
The mounting cost-cutting pressures put on agencies by clients will have serious implications.
The Death of Bull
Asim Naqvi, CEO, Ogilvy Pakistan, on keeping it real and simple.
10 effective ways to kill your ad agency
Asim Naqvi, CE, Ogilvy Pakistan, suggests "fun [ways to] killing your agency"
Bringing in the human equation
Afzal Hussain, CSO and GM, MNC Saatchi World Services (Pakistan) on why humans are better than specialists.
Goodbye nine to nine
7 reasons why developing a virtual workforce is an effective way for organisations to distinguish themselves.
Will agencies bite the bullet?
Agencies must embrace a fluid marketplace model to sustain creativity and profits.
Agency makeover
Khalid Naseem on why agencies are failing to integrate the communications function.
The enduring credibility of print
Print remains the ‘go-to’ media when it comes down to authenticity and credibility.
More than just a cherry atop the cake
Affiliations are not an essential model; nevertheless they are necessary to an agency’s long-term success.
Back to the past
What the agency of the future will look like.
When life gives you lemons, don’t squeeze them too hard
The more you squeeze an agency, the less the creative juices will flow...
“Accepting change is the spirit behind Manghi Communication Solutions”
Muzaffar Manghi, CEO, MCS, on his newly established agency and how he hopes to stand out from the competition.