Twenty-five years ago, the advertising landscape was full of optimism. Today, audiences are scrambling to block ads every way they can. But all is still not lost yet, argues Patrick Collister.
Updated 22 Jan, 2024 04:21pm
Khalid Naseem on the emerging trends that are affecting the direction Pakistani advertising is about to take.
Updated 27 Feb, 2024 12:39pm
Umair Saeed on what will happen to advertising in the age of Gen AI.
Published 16 Jan, 2024 04:51pm
AI is set to impact our world in a far more profound way than the internet ever could, and the ad agencies will be no exception, writes Amin Rammal.
Updated 10 Jan, 2024 10:43am
The full impact of generative AI on advertising and brand communications is still too early to gauge, writes Khurram Mahboob.
Published 24 Oct, 2023 04:44pm
A run-down of the MADsemble conference.
Updated 09 Oct, 2023 05:12pm
Gen Z will not respond to traditional advertising – you have to make them inhabit your brand, argues Sumaira Mirza.
Published 01 Sep, 2023 04:24pm
Pakistani creatives have so much relevant inspiration to draw from at home, so what’s with the rap frenzy that is seizing our advertising, wonders Ad Mad Dude.
Updated 07 Sep, 2023 05:06pm
Programmatic DOOH will be a game-changer for advertisers, writes Ahsan Sheikh.
Published 21 Jul, 2023 02:41pm
TikTok was an unsuspecting winner.
Updated 05 Jun, 2023 05:34pm
Mamun M. Adil examines the factors that contributed to PTV’s rise and fall.
Published 03 Jun, 2023 12:02pm
Farhan Khan, CEO, Brainchild Communications, on the untapped white spaces in the media ecosystem.
Published 25 May, 2023 12:17pm
Tyrone Tellis on how smart advertising has helped brands change habits and perceptions.
Published 24 May, 2023 11:55am
Faizan S. Syed, Founder and CEO, East River, speaks to Aurora about what makes his agency different and where he wants to take it.
Updated 16 May, 2023 12:35pm
The Curtain Rises On AdAsia 89
Updated 15 May, 2023 03:26pm
Really good ideas that work come from really good research.
Published 13 Jan, 2023 10:58am
Astute brands should opt for a media philosophy rather than succumb to lazy offensive marketing.
Published 13 Jan, 2023 10:49am
Romano Karim speaks to Shoaib Qureshy about his unique venture into the world of classic cars.
Updated 09 Feb, 2023 03:51pm
The Aurora team pick their favourite ads.
Published 31 Dec, 2022 10:47am
Menin Rodrigues reviews Head Lion by Neil Peter Christy.
Published 22 Oct, 2022 11:26am
Raaj Kheraj on whether a little negativity can actually go a long way.
Published 20 Oct, 2022 12:44pm
Salman Ali questions why Pakistani brands advertise at all.
Published 20 Oct, 2022 11:42am
Companies in Pakistan need to move away from conventional market research tools and adopt advanced techniques.
Published 19 Oct, 2022 10:33am
Brands in Pakistan need to wisen up to the fact that perfection has lost its allure.
Published 18 Oct, 2022 11:40am
Brands must continue to wage top-of-mind warfare as far as their media presence is concerned.
Published 29 Aug, 2022 10:34am
Ali Rez gives his 22 observations after attending Cannes Lions 2022.
Published 27 Aug, 2022 10:31am
How agencies and brands can weather the prevailing economic climate.
Published 16 Aug, 2022 11:07am
Find out why foodpanda’s animated panda has a chip on its ear – and more.
Updated 21 Jul, 2022 01:37pm
Julian Saunders provides his methodology on how to generate plentiful ideas.
Updated 19 Jul, 2022 10:47am
An in-depth understanding of people’s culture is key to success in advertising.
Yet, not many acquire this talent.
Published 24 Mar, 2022 10:56am