The Power of Reframing
Reframing isn’t just a marketing tactic – it’s a game-changer. Tyrone Tellis explores how brands and individuals can redefine perceptions to their advantage.
advertising
A Digital-First World
As media consumption patterns transition to short-form, on-demand content,
Yasser Akhtar discusses the implications of these changes on brands.
AI at Your Service
Fauzia Kerai Khan discusses how AI is redefining customisation in marketing.
Time to Get Bored
To up their creative results, ad agencies and clients need to
foster a culture of boredom, argues Umair Saeed.
Grow A Backbone
Tyrone Tellis on why the advertising industry doesn’t just need creativity – it needs a conscience.
Marketing Myths
Tyrone Tellis busts three myths about marketing.
And Now for the Weather…
Faraz Maqsood Hamidi explores how different advertising styles impact audiences using weather metaphors.
Advertising Is Pollution
Twenty-five years ago, the advertising landscape was full of optimism. Today, audiences are scrambling to block ads every way they can. But all is still not lost yet, argues Patrick Collister.
Rockets or Rickshaws?
Khalid Naseem on the emerging trends that are affecting the direction Pakistani advertising is about to take.
Myths, Magic and Machines
Umair Saeed on what will happen to advertising in the age of Gen AI.
Agency Business and the Future
AI is set to impact our world in a far more profound way than the internet ever could, and the ad agencies will be no exception, writes Amin Rammal.
Transformation in Progress
The full impact of generative AI on advertising and brand communications is still too early to gauge, writes Khurram Mahboob.
Are We Mad Enough?
A run-down of the MADsemble conference.
Living, Not Just Loving the Brand
Gen Z will not respond to traditional advertising – you have to make them inhabit your brand, argues Sumaira Mirza.
Cut the Rap, They’ve Won Cannes
Pakistani creatives have so much relevant inspiration to draw from at home, so what’s with the rap frenzy that is seizing our advertising, wonders Ad Mad Dude.
OOH Goes Programmatic
Programmatic DOOH will be a game-changer for advertisers, writes Ahsan Sheikh.
How did the internet blockage impact advertising effectiveness?
TikTok was an unsuspecting winner.
PTV’s Paradise Lost
Mamun M. Adil examines the factors that contributed to PTV’s rise and fall.
Preparing for the Next Phase in the Media Agency Ecosystem
Farhan Khan, CEO, Brainchild Communications, on the untapped white spaces in the media ecosystem.
Brands, Culture and Smart Advertising
Tyrone Tellis on how smart advertising has helped brands change habits and perceptions.
"I want to impact 10,000 lives every single day directly and put Pakistan on the map as a country that produces some of the best global marketing talent"
Faizan S. Syed, Founder and CEO, East River, speaks to Aurora about what makes his agency different and where he wants to take it.
ADASIA 1989 to ADASIA 2019 – A Celebration of Pakistani Advertising and Its Determination To Succeed...
The Curtain Rises On AdAsia 89
The Unvarnished Truth About Clean Dishes
Really good ideas that work come from really good research.
Why Your Brand Needs a Media Philosophy
Astute brands should opt for a media philosophy rather than succumb to lazy offensive marketing.
Pakistan’s Own Online Antique Car Show
Romano Karim speaks to Shoaib Qureshy about his unique venture into the world of classic cars.
A Few of Our Favourite Things
The Aurora team pick their favourite ads.
Reality or Fiction?
Menin Rodrigues reviews Head Lion by Neil Peter Christy.
Our Brand Really Does Suck
Raaj Kheraj on whether a little negativity can actually go a long way.
How Effective Is Your Advertising?
Salman Ali questions why Pakistani brands advertise at all.
How Credible Is Your Consumer Knowledge?
Companies in Pakistan need to move away from conventional market research tools and adopt advanced techniques.