And Now for the Weather…
Faraz Maqsood Hamidi explores how different advertising styles impact audiences using weather metaphors.
above the line faraz maqsood
How to Retail the Brand
From tyres to fine dining, Faraz Maqsood Hamidi traces the origins of the revered Michelin Guide.
The Song of Boycott
Faraz Maqsood Hamidi pens a poem in solidarity with the ongoing boycott.
Generating Taste
Faraz Maqsood Hamidi on how AI can capture and replicate the multifaceted nature of taste in advertising.
Silver Linings
Faraz Maqsood Hamidi honours Aurora’s Silver Jubilee
21 Ways to Drive 2021
Faraz Maqsood Hamidi dips into Lady Corona’s playbook.