Electric Avenue
Faraz Maqsood Hamidi on Karachi's quiet shift to electric transport.
above the line faraz maqsood
Platform and Function
Faraz Maqsood Hamidi on the ever-evolving world of entertainment.
AI Is Dead. Long Live AI.
AI means more than what you think, says Faraz Maqsood Hamidi.
And Now for the Weather…
Faraz Maqsood Hamidi explores how different advertising styles impact audiences using weather metaphors.
How to Retail the Brand
From tyres to fine dining, Faraz Maqsood Hamidi traces the origins of the revered Michelin Guide.
The Song of Boycott
Faraz Maqsood Hamidi pens a poem in solidarity with the ongoing boycott.
Generating Taste
Faraz Maqsood Hamidi on how AI can capture and replicate the multifaceted nature of taste in advertising.
Silver Linings
Faraz Maqsood Hamidi honours Aurora’s Silver Jubilee
21 Ways to Drive 2021
Faraz Maqsood Hamidi dips into Lady Corona’s playbook.