Aurora Magazine

Promoting excellence in advertising

above the line

The Song of Boycott

The Song of Boycott

Faraz Maqsood Hamidi pens a poem in solidarity with the ongoing boycott. Updated 29 Aug, 2024 12:21pm
Generating Taste

Generating Taste

Faraz Maqsood Hamidi on how AI can capture and replicate the multifaceted nature of taste in advertising. Published 08 Mar, 2024 11:57am
Silver Linings

Silver Linings

Faraz Maqsood Hamidi honours Aurora’s Silver Jubilee Updated 08 Mar, 2024 12:33pm
Your Horrorscope for 2023

Your Horrorscope for 2023

Faraz Maqsood Hamidi puts on his seer’s hat to forecast the year ahead. Published 16 Feb, 2023 05:48pm
Longings

Longings

Faraz Maqsood Hamidi writes about finding the thing itself (and no, it's not fintech). Published 15 Oct, 2022 12:12pm
Channel Your Brand Energy

Channel Your Brand Energy

Faraz Maqsood Hamidi on distilling the essence of the creative process. Published 11 Jun, 2022 10:55am
Womancipation

Womancipation

The more women in advertising the better, writes Faraz Maqsood Hamidi. Published 15 Mar, 2022 10:31am