And Now for the Weather…
Faraz Maqsood Hamidi explores how different advertising styles impact audiences using weather metaphors.
above the line
How to Retail the Brand
From tyres to fine dining, Faraz Maqsood Hamidi traces the origins of the revered Michelin Guide.
The Song of Boycott
Faraz Maqsood Hamidi pens a poem in solidarity with the ongoing boycott.
Generating Taste
Faraz Maqsood Hamidi on how AI can capture and replicate the multifaceted nature of taste in advertising.
Silver Linings
Faraz Maqsood Hamidi honours Aurora’s Silver Jubilee
Your Horrorscope for 2023
Faraz Maqsood Hamidi puts on his seer’s hat to forecast the year ahead.
Longings
Faraz Maqsood Hamidi writes about finding the thing itself (and no, it's not fintech).
The Economics of Rebellion
Say 'ouch' and move on, advises Faraz Maqsood Hamidi.
What My Friends in PR Will Never Tell You
Faraz Maqsood Hamidi spills the beans.
Channel Your Brand Energy
Faraz Maqsood Hamidi on distilling the essence of the creative process.
Womancipation
The more women in advertising the better, writes Faraz Maqsood Hamidi.