Generating Taste
Faraz Maqsood Hamidi on how AI can capture and replicate the multifaceted nature of taste in advertising.
above the line
Silver Linings
Faraz Maqsood Hamidi honours Aurora’s Silver Jubilee
Your Horrorscope for 2023
Faraz Maqsood Hamidi puts on his seer’s hat to forecast the year ahead.
Longings
Faraz Maqsood Hamidi writes about finding the thing itself (and no, it's not fintech).
The Economics of Rebellion
Say 'ouch' and move on, advises Faraz Maqsood Hamidi.
What My Friends in PR Will Never Tell You
Faraz Maqsood Hamidi spills the beans.
Channel Your Brand Energy
Faraz Maqsood Hamidi on distilling the essence of the creative process.
Womancipation
The more women in advertising the better, writes Faraz Maqsood Hamidi.