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Updated 21 Jul, 2025 04:35pm

Perspectives on Creative

Aurora

INTERVIEWS

Faraz Maqsood Hamidi, CCO and CEO, The D’Hamidi Partnership

Zohra Yusuf, Chief Creative Officer, Spectrum Communications

PROFILES

The Man From San Francisco: Ali Rez, Regional CCO, Middle East and Pakistan, BBDO Worldwide

Champion of the Third Path: Hira Mohibullah, ECD, BBDO Pakistan

ARTICLES

Losing Shine – Javed Jabbar

What Will Brands Look Like In 2098? – Ali Rez

“Naach Meri Jaan, Tujhe Paisa Milay Ga” – Yawar Iqbal

A Good Time to Be Creative – Zohra Yusuf

How to Revive Pakistan’s Great Advertising Legacy – Ad Mad Dude

How Cuteness Conquered the World – Julian Suanders

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