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A few of my favourite things
Peek Freans Cake Up
Category: TV
It doesn’t happen every day that a video of more than two-minute duration strikes the right chords and captures your attention. A well-woven story that keeps one hooked until the end and a perfect product, one didn’t notice it was about a cupcake. In addition to an overarching emotional ad, there were a series of product-oriented ads. A smart move.
Agency: Ogilvy India & Ogilvy Pakistan