Campaign Register (November-December 2023)
Al-Ghazi Tractors Ltd
Brand: Al-Ghazi Tractors
Brief: 200 litres of free diesel promotional launch campaign
Creative Agency: In-house
Media Agency: Synchronize Media
Creative Team: In-house
Account Team: Danish Subhani
Media: Print
Bank Makramah Ltd
Brand: Bank Makramah
Brief: Promote Summit Bank’s rebrand to Bank Makramah
Creative Agency: Synergy Dentsu
Media Agency: Synchronize Media
Digital Agencies: Symmetry and Syntax Communication
Creative Team: Simrah Asim, Imran Khan and Ahsan Hassan
Account Team: Adiya Nabi
Media: Print
Habib Metropolitan Bank
Brand: Corporate (Aapka Habib Aapke Saath)
Brief: Highlight HabibMetro’s range of retail services and product suite as a solution to all banking requirements
Creative Agency: Synergy Dentsu
Media Agency: Synchronize Media
Creative Team: Ferrukh Syed
Account Team: Shoaib Hasan and Saman Farook
Media: Print
Infinix Mobility Ltd
Brand: Infinix Mobile Phone
Brief: Launch the buy now campaign
Creative Agency: Helipad
Media Agency: Synchronize Media
Creative Team: Hamza Lari
Account Team: Zohaib Shaikh
Media: TV
Khushhali Microfinance Bank Ltd
Brand: Khushhali Microfinance Bank (Corporate)
Brief: Launch loan facility in place of gold (sona laayain cash le jaayain. Khushhali Microfinance Bank laaya Khushhali sona. Ab aapka sona rahay mehfooz aur aap paayain 30 lakh rupay tak ke fori qarza jaat)
Creative Agency: Synergy Dentsu
Media Agency: Synchronize Media
Creative Team: Sohail Mazhar and Nosheen Razzak
Account Team: Saquib Shahzad
Media: Print
Pakistan Cables Ltd
Brand: Pakistan Cables
Brief: Celebrate 70 years of Pakistan Cables
Creative Agency: Ministry of Branding
Creative Team: Shahid Bin Aziz
Account Team: Sameer Yousuf
Media: TV, Digital
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