Client: 7UP Pakistan Brand: 7UP
Brief: Strengthen the Dil Ki Baat positioning
Creative Agency: BBDO Pakistan
Media Agency: Mindshare
Digital Agency: All Story
Planning Team: Danish Ishtiaq
Creative Team: Atiya Zaidi, Maria Shamsi, Zain Ghauri
Account Team: Tazeen Assad, Rohan Aamir

Client: Candy by Haier

Brand: Candy Air Conditioner
Brief: Promote the AC series to Pakistani Millennials
Creative Agency: Golden Circle Advertising
Media Agency: Starcrest
Digital Agency: IO Digital
Creative Team: Sharjeel Rehman, Naeem Raza
Media Platforms: OOH, Print, Digital, POSM

Client: Castrol
Brand: Castrol Pakistan
Brief: Break stereotypes associated with women drivers
Creative Agency: Ishtehari
Media Agency: Ishtehari
Digital Agency: Ishtehari
Creative Team: Aqib Usman, Iftikhar Alam, Omer Kamran, Umair Kazi
Account Team: Kainat Anwar, Shikha Chawla
Media Platforms: Digital

Client: Eighteen
Brand: The Heights
Brief: Build consumer consideration
Creative Agency: Golden Circle Advertising
Media Agency: Time & Space Media
Digital Agency: Golden Circle Advertising
Creative Team: Sharjeel Zafar, Naeem Raza
Account Team: Mehreen Arjumand Almas
Media Platforms: OOH, Print, Digital, POSM

Client: Fauji Cereal
Brand: Fauji Corn Flakes
Brief: Promote the brand by creating
positive associations with a national cause
Creative Agency: Golden Circle Advertising
Digital Agency: Golden Circle Advertising
Creative Team: Asif Javed, Zara Bangash
Account Team: Mehreen Arjumand Almas
Media Platforms: OOH, Print, Digital, POS

Client: Fauji Cereal
Brand: Fauji Choco Chuckles
Brief: Build consumer penetration among a younger audience
Creative Agency: Golden Circle Advertising
Digital Agency: Golden Circle Advertising
Creative Team: Asif Javed, Zara Bangash
Account Team: Mehreen Arjumand Almas
Media Platforms: OOH, Print, Digital, POSM

Client: Haier Pakistan
Brand: Haier Air Conditioner
Brief: Building awareness regarding the Haier AC as a ‘leader’ brand with superior quality product
Creative Agency: Golden Circle Advertising
Media Agency: Starcrest
Digital Agency: IO Digital
Creative Team: Naeem Raza, Sharjeel Zafar and Sharjeel Rehman
Account Team: Mehreen Arjumand Almas
Media Platforms: OOH, Print, Digital, POSM and TV

Client: Haleeb Foods
Brand: Tropico
Brief: Launch Tropico Summer
Creative Agency: Golden Circle Advertising
Media Agency: Mediacom
Digital Agency: Golden Circle Advertising
Creative Team: Waseem Amjab, Taskeen Malik
Account Team: Mehreen Arjumand Almas, Khurram Ali
Media Platforms: OOH, Print, Digital, POSM

Client: Honda Atlas Cars Pakistan
Brand: Honda Civic
Brief: Launch Honda Civic 2022
Creative Agency: Golden Circle Advertising
Media Agency: Golden Circle Advertising
Digital Agency: Golden Circle Advertising
Creative Team: Asif Javed, Naeem Raza
Account Team: Mehreen Arjumand Almas, Zain-ul-Abedeen
Media Platforms: OOH, Print, Digital, POSM, TV

Client: Pampers
Brand: Pampers
Brief: Encourage Mothers to Switch to Pampers by highlighting the rash protection benefit
Creative Agency: BBDO Pakistan
Planning Team: Daniah Ishtiaq
Creative Team: Nasir Qureshi, Mahira Hussain, Atiya Zaidi
Account Team: Asfandyar Khan, Ahmad Rabbani

Client: PepsiCo
Brand: Kurkure
Brief: Promote the new Toofani Masala Flavour
Creative Agency: BBDO Pakistan
Media Agency: Mindshare
Digital Agency: Grey Density
Creative Team: Nasir Qureshi, Mahira Hussain
Account Team: Zain Aslam and Farooq Qazi

Client: Spotify Pakistan
Brand: Spotify
Brief: Don’t Shadify without Spotify
Creative Agency: BBDO Pakistan
Planning Team: Daniah Ishtiaq
Creative Team: Atiya Zaidi, Nasir Qureshi, Hassan Aftab, Raza Hamayun
Account Team: Asfandyar Khan and Waqar Khurram Saleem

Client: Stylo Shoes
Brand: Stylo Shoes
Brief: Promote the Stylo Winter 2022 collection
Creative Agency: Golden Circle Advertising
Media Agency: IG Square
Digital Agency: Golden Circle Advertising
Creative Team: Asif Javed, Zara Bangash, Khalid Iqbal, Muhammad Abdullah
Account Team: Mehreen Arjumand Almas, Zain-ul-Abideen
Media Platforms: OOH, Print, Digital, POSM

Client: Stylo Shoes
Brand: Stylo Pret
Brief: Promote the Stylo Winter Pret 2022 collection
Creative Agency: Golden Circle Advertising
Media Agency: IG Square
Digital Agency: Golden Circle Advertising
Creative Team: Asif Javed, Zara Bangash, Khalid Iqbal, Muhammad Abdullah
Account Team: Mehreen Arjumand Almas, Zain-ul-Abideen
Media Platforms: OOH, Print, Digital, POSM

Client: Stylo Shoes
Brand: Stylo Shoes
Brief: Promote the Stylo Wedding collection 2022
Creative Agency: Golden Circle Advertising
Media Agency: IG Square
Digital Agency: Golden Circle Advertising
Creative Team: Asif Javed, Zara Bangash, Khalid Iqbal, Muhammad Abdullah
Account Team: Mehreen Arjumand Almas, Zain-ul-Abideen
Media Platforms: OOH, Print, Digital, POSM

Client: Unilever
Brand: TRESemme
Brief: Promote the tagline Salon smooth baal ghar pe!
Creative Agency: Mullen Lowe Rauf
Media Agency: Mindshare
Digital Agency: Team Reactive
Creative Team: Kiran Murad, Zeeshan Shams
Account Team: Alizae Munawer, Faisal Hidayatuallah
Media Platforms: TV, Digital, POS