Aurora Magazine

Promoting excellence in advertising

Published in Mar-Apr 2019

Aurora's Campaign Register

Campaigns for January-February

Client: Berlitz

Brand: Berlitz English
Brief: Maximise the number of enrolments by communicating what Berlitz stands for.
Creative/Media Agency: Marksman Advertising
Digital Agency: Marksman Interactive
Creative Team: Naveed Khan, Maaz-ul-Haq-Siddiqi
Account Team: Asif Hameed, Sehrish Qureshi
Media: Print, Digital, POS


Client: Coca-Cola

Brand: Coke
Brief: Promote Coca-Cola’s role as the quintessential drink during weddings.
Creative Agency: Soho Square
Media Agency: Brainchild Communications
Digital Agency: Digitz
Creative Team: Jawahira, Sheharyar Ali, Zehra Zaidi
Account Team: Ahmad Azim, Hassan Bangash, Hasaan Jalil
Media: TV, Digital, Radio


Client: Bonanza Satrangi

Brand: Satrangi Summer 2019
Brief: Promote the summer collection by celebrating the beauty of women who know what they want without anyone else’s validation.
Creative Agency: Ogilvy Pakistan
Media Agency: GroupM
Digital Agency: IO Digital
Creative Team: Rabiya Hamid
Account Team: Haniya Hasan
Media: TV, Digital


Client: Continental Biscuits

Brand: Candi
Brief: Highlight the khaas mithaas of Candi.
Creative Agency: Spectrum VMLY&R
Media Agency: GroupM
Digital Agency: East River
Creative Team: Asrar Alam, Muhammad Irfan
Account Team: Faisal Anwar Alavi, Kashif Anwar
Media: TV, OOH, Digital


Client: Chevron

Brand: Caltex
Brief: Corporate campaign to reinforce brand presence in Pakistan.
Creative Agency: Spectrum VMLY&R
Media Agency: GroupM
Digital Agency: Marksman Advertising
Creative Team: Arsalan Ahmed, Asrar Alam, Muhammad Irfan
Account Team: Faisal Anwar Alavi, Kashif Anwar, Khalid Nayeem
Media: Print, TV, Radio, Digital


Client: Cool Industries Private Limited

Brand: Waves
Brief: Product innovation launch.
Creative Agency: Synergy Dentsu
Media Agency: Starcrest Media
Digital Agency: Creative Bugs
Creative Team: Muneeb Ahram, Shehroz Anjum, Sharjeel Zafar
Account Team: Musab Ahmed, Salman Haider
Media: Print, Digital


Client: Haier Pakistan

Brand: Haier Inverter Refrigerator
Brief: Promote the Haier Inverter Refrigerator with the emphasis on saving electricity.
Creative Agency: Synergy Dentsu
Media Agency: Blitz Advertising
Digital Agency: Synite Digital
Creative Team: Sana Ahmed, Bilal, Shehroz Anjum, Asif Javed, Sharjeel Zafar
Account Team: Ayaz Akram, Uswa Naeem, Noor Syed
Media: Print, Digital, OOH


Client: Indus Motor Corporation

Brand: Hilux Revo
Brief: Promote 50 years of Toyota Hilux Revo.
Creative Agency: Manhattan International
Media Agency: N/A
Digital Agency: Digitz
Creative Team: Junaid Akhtar, Saleha Mir, Taimur Tajik
Account Team: Mustafa Ahmed, Muhammad Atif, Sadaf Zaidi
Media: OOH, Digital


Client: HBL

Brand: Corporate
Brief: Promote HBL’s role in developing aspiring cricketers.
Creative Agency: JWT/Grey
Media Agency: GroupM
Digital Agency: Go Live
Creative Team: Ramsha Jawed, Vanessa Nabia Muzaffar
Account Team: Zehra Imtiaz, Nadir Zia
Media: Print, TV, Digital


Client: Jazz

Brand: Jazz
Brief: Jazz’s wins the OOKLA Speedtest Award.
Creative Agency: IAL Saatchi & Saatchi
Media Agency: Spark Pakistan
Digital Agency: Iris Digital
Creative Team: Rashna Abdi, Taimur Azeem, Tahniah Manzar
Account Team: Waleed Shah
Media: TV, Radio, OOH, Digital


Client: Indus Motor Corporation

Brand: Corolla
Brief: Promote Corolla in 2019 and discourage customers from paying a premium for a new vehicle.
Creative/Media Agency: Manhattan International
Digital Agency: Digitz
Creative Team: Junaid Akhtar, Saleha Mir, Taimur Tajik
Account Team: Mustafa Ahmed, Muhammad Atif, Sadaf Zaidi
Media: Print, Digital


Client: Jazz

Brand: JazzCash
Brief: Promote JazzCash accounts.
Creative Agency: IAL Saatchi & Saatchi
Media Agency: Spark Pakistan
Digital Agency: Iris Digital
Creative Team: Rashna Abdi, Taimur Azeem, Tahniah Manzar
Account Team: Suliman Kayani, Waleed Shah
Media: Radio, OOH, Digital


Client: Jazz

Brand: Jazz
Brief: Promote the Weekly Super Duper offer.
Creative Agency: IAL Saatchi & Saatchi
Media Agency: Spark Pakistan
Digital Agency: Iris Digital
Creative Team: Rashna Abdi, Taimur Azeem, Tahniah Manzar
Account Team: Waleed Shah
Media: TV, Radio, OOH, Digital


Client: Qui Rico Restaurant

Brand: Qui Rico
Brief: Launch campaign.
Creative/Media/Digital Agency: Message Communications
Creative Team: Raheel Jawad, Nayab Sohail
Account Team: Kashif Khan
Media: Print, OOH, Digital


Client: Minhaj University

Brand: Minhaj University
Brief: New Admission campaign.
Creative/Media/Digital Agency: Message Communications
Creative Team: Adnan Mazhar, Ali Qadri, Nayab Sohail
Account Team: Raheel Jawad, Kashif Khan
Media: Print, OOH, Digital


Client: Season Edible Oil Limited

Brand: Seasons Canola
Brief: Promote the benefits of Seasons Canola for healthy living and looking great.
Creative Agency: Synergy Dentsu
Media Agency: Time and Space Media
Digital Agency: Synite Digital
Creative Team: Shehroz Anjum, Sana Fatima, Asif Javed, Muhammad Rasheed, Sharjeel
Account Team: Musab Ahmed, Ayaz Akram, Salman Haider
Media: Print, Digital, POS


Client: National Bank of Pakistan

Brand: National Bank of Pakistan
Brief: Launch NBP EMV Debit Card and NBP mobile app.
Creative/Media/Digital Agency: Spectrum VMLY&R
Creative Team: Adil Abbas, Arsalam Ahmed, Sharf-e-Alam, Muhammad Ali Khan, Ferrukh Syed
Account Team: Kashif Anwar, Asif Manzoor, Khalid Nayeem
Media: Print, TV, Radio, Digital


Client: Shan Foods

Brand: Shan Recipe Mixes
Brief: Testimonial campaign.
Creative Agency: Ogilvy Pakistan
Media Agency: Mediacom
Digital Agency: Reactivate
Creative Team: Rabiya Hamid, Sadia Qutubuddin
Account Team: Mahrukh Ali, Haniya Hasan
Media: TV, Digital