Aurora Magazine

Promoting excellence in advertising

Published in Nov-Dec 2018

The Top 5 WTF Moments of 2018

From Aurora's 'Top 5ives – 10 Pros in Top 5 Mode' Series.

1.Elon Musk and the 420 tweet

Billionaire, mad scientist manages to cram securities fraud and a marijuana joke into a single tweet... to impress his girlfriend. Let that sink in.

2.Imran Khan wins the election

Wait, what? The ‘Facebook Prime Minster’ is actually at the helm of the state now? Wow, that’s some crazy ROI. Which agency? Oh, THAT agency.

3. Martin Sorrell is bumped off WPP by his own company

This was the most powerful man in advertising. At his level, stuff like ‘personal misconduct’ and ‘misuse of company assets’ seem like rookie mistakes.

4. Coke blunders

I’m willing to forgive the Ko Ko Korina outrage and the rest of the meh Coke Studio season... but the ridiculous (and much parodied) Coca-Cola Tu ad featuring Momina Mustehsan is too much. What’s going on?

5. Facebook data scandal:

The data breach was scary enough, but did you see Zuck’s congressional hearing? The guy’s a freaking machine. No, I mean literally... he is a robot.

Umair Kazi is Partner, Ishtehari.