Aurora Magazine

Promoting excellence in advertising

Published in Sep-Oct 2018

Campaigns for JULY – AUGUST

Published in Sep-Oct 2018
Campaigns for July – August

Client: Bank of Punjab

Brand Bank of Punjab

Brief Focus on the successful turnaround of BOP and dispel the perception that BOP’s performance and service is not at par with that of other commercial banks.

Creative Agency Synergy Dentsu

Media Agency Synchronize Media

Creative Team Hajra Bilal, Asif Javed, Naeem Raza, Sharjeel Zafar

Account Team Musab Ahmed, Salman Haider

Media Print

Client: Clickcart

Brand Clickcart Online Portal

Brief Launch Clickcart Online Portal and highlight that consumers can buy genuine Samsung products with authentic warranty at affordable prices and which can be delivered at their doorstep.

Creative/Media Agency The Brand Crew

Creative Team Ejaz Asi, Asad Butt, Azeem Hassani, Usman Karim, Zoya Malik

Account Team Umair Waseem

Media Digital

Client: Coca-Cola

Brand Sprite

Brief Promote Sprite as the ultimate thirst quencher in summers instead of Nimbu soda.

Creative Agency Soho Square

Media Agency Starcom

Creative Team Sheharyar Ali, Asad Hassan, Zohra Majeed, Zehra Zaidi

Account Team Hassan Bangash, Kiran Iftikhar, Asfandyar Khan

Media TV, Digital, OOH

Client: Colgate Palmolive

Brand Colgate Global Art Contest (GRT)

Brief Increase the digital presence of the Global Art Contest on Facebook and create awareness about the exhibition.

Creative/Media Agency Spectrum Y&R

Creative Team Batool Habib Curmally, Mohammad Irfan, Sohail Yousuf

Account Team Saim Ahmed, Uzma Akhtar, Muhammad Shahrukh

Media Print, Digital

Client: English Biscuit Manufacturers

Brand Chocolicious

Brief Capture the passion, fervour and energy of Pakistani football fans.

Creative Agency Soho Square

Media Agency M/Six

Creative Team Waleed Ansari, Munischa Asif, Ali Askari, Abdul Azeem, Sukaina Moosavee, Muniba Qureshi

Account Team Sumair Jokhio, Zain Khan, Naved Qureshi

Media TV, Digital, OOH

Client: Haier Pakistan

Brand Inverter Deep Freezer

Brief Focus on the inverter technology in deep freezer and its benefits.

Creative Agency Synergy Dentsu

Media Agency Blitz Advertising

Creative Team Sana Ahmed, Sheroz Anjum, Asif Javed, Sharjeel Zafar

Account Team Uswa Naeem

Media Digital, OOH

Client: Haier Pakistan

Brand Haier Refrigerator

Brief Consumer promotion campaign.

Creative Agency Synergy Dentsu

Media Agency Blitz Advertising

Creative Team Sana Ahmed, Sheroz Anjum, Asif Javed, Sharjeel Zafar

Account Team Uswa Naeem

Media Digital, POS

Client: Haier Pakistan

Brand Haier Washing Machine

Brief Consumer promotion campaign.

Creative Agency Synergy Dentsu

Media Agency Blitz Advertising

Creative Team Sana Ahmed, Sheroz Anjum, Asif Javed, Sharjeel Zafar

Account Team Uswa Naeem

Media Digital, POS

Client: Hilal Care

Brand Bold Life

Brief Everyone can succeed in a world of winners.

Creative Agency Manghi Communication Solutions (MCS)

Media Agency In-house

Creative Team Ved Roy

Account Team Salman Mukaddam

Media TV, Radio, Digital

Client: Ismail Industries

Brand CandyLand Now

Brief Reinforce CandyLand Now’s brand identity.

Creative Agency Manhattan Communications

Media Agency OMD Pakistan

Creative Team Sharjeel Ahmed, Anum Hussain

Account Team Ahsan Bhutto, Tahir Yousuf

Media TV, Radio, Digital, OOH, POS

Client: International Industries Limited

Brand PPRC Pipes and Fittings

Brief Launch IIL’s PPRC Pipes & Fittings as the leading plumbing solution.

Creative/Media Agency
Manhattan International

Creative Team Umair Iqbal, Taimur Tajik

Account Team Mustafa Ahmed, Mohammad Mujeeb

Media TV, Radio, Digital

Client: Ismail Industries

Brand Snackcity Kurleez

Brief Promote ‘Kurleez ka flavour sab se alaa’.

Creative Agency Manhattan Communications

Media Agency OMD Pakistan

Creative Team Yasir Aslam, Mehwish Hasan

Account Team Ahsan Bhutto, Tahir Yousuf

Media TV, Digital, POS

Client: Jazz

Brand JazzCash

Brief Promote cashback on travel tickets and M-Tag recharge.

Creative Agency IAL Saatchi & Saatchi

Media Agency Spark

Creative Team Taimur Azeem

Account Team Suliman Kayani

Media Radio, Digital, POS

Client: Jazz

Brand Jazz Network Super 4G

Brief Promote Jazz Super 4G.

Creative Agency IAL Saatchi & Saatchi

Media Agency Spark

Creative Team Tahniah Manzar, Rashna Abdi, Taimur Azeem

Account Team Waleed Shah

Media TV, Radio, Digital, OOH

Client: JS Bank

Brand JS Gold Finance

Brief Launch JS Bank’s Gold Finance Service.

Creative Agency Manhattan International

Media Agency Starcom

Creative Team Sanam Durani, Taimur Tajik

Account Team Mustafa Ahmed, Nabeel Ashiq

Media TV, Radio, Digital

Client: Nestlé Pakistan

Brand Nestlé Milkpak LowFat

Brief Launch the new Nestlé Milkpak Low-Fat milk which is a perfect amalgamation of taste and nutrition. It is an all-purpose milk with just 1.9% fat making it the light that tastes right!

Creative Agency MullenLowe Rauf

Media Agency Maxus Pakistan

Creative Team Muhammad Hassan Iqbal, Kiran Murad

Account Team Naveed Minhas

Media Print, TV, Digital, POS

Client: Nestlé Pakistan

Brand Nestlé Nesfruta

Brief Create a platform for talented teenagers looking for fame by doing something new.

Creative Agency Ogilvy

Media Agency Maxus Pakistan

Creative Team Shoaib Ahmed, Fahad Aslam, Daniyal Malik, Aimen Shahid

Account Team Amina Malik, Zeban Syed

Media TV, Digital, POS

Client: Pakistan Dairy Products

Brand Igloo

Brief Eid-ul-Azha Campaign

Creative Agency Spectrum Y&R

Media Agency Alliance Advertising and Marketing

Creative Team Sharf-e-Alam, Mohammad Saqib

Account Team Kashif Anwar, Khalid Nayeem

Media Print, Digital

Client: Professional Academy of Commerce

Brand: PAC

Brief: New Admissions Campaign.

Creative/Media Agency: Message Communications

Creative Team: Ali Qadri

Account Team: Kashif Khan, Waqas Gill

Media: Print, Digital, OOH

Client: PTCL

Brand:  Ufone

Brief:  Promote the new Ufone SIM. 

Creative Agency:  JWT

Media Agency:  Maxus Global 

Creative Team:  Ammar Haider, Dilara Khan, Rustam Ali Khan, Awais Mohsin, Zeeshan Nadeem, Aqsa Satti, Hassan Tariq

Account Team:  Aieman Awan, Umair Shams, Tehreem Waheed

Media: Print, TV, Digital 

Client: PTCL 

Brand:  Ufone 

Brief:  Promote how Ufone embraces the true ‘Pakistaniyat’.

Creative Agency:  JWT

Media Agency:  Maxus Global

Creative Team:  Ammar Haider, Dilara Khan, Rustam Ali Khan, Awais Mohsin, Zeeshan Nadeem, Aqsa Satti, Hassan Tariq

Account Team:  Aieman Awan, Umair Shams, Tehreem Waheed

Media:  Print, TV, Digital

Client: Seasons Canola 

Brand: Canola Edible Oil

Brief: Highlight the importance of healthy oil.

Creative Agency: Synergy Dentsu

Media Agency: Time and Space

Creative Team: Sana Fatima, Asif Javed, Naeem Raza, Muhammad Rasheed, Sharjeel Zafar

Account Team: Musab Ahmed, Sana Rabi

Media: Print

Client: Tabba Heart Institute

Brand: Tabba Heart Institute

Brief: Launch the Diagnostics & Consultation Centre in DHA.

Creative Agency: Marksman Advertising

Media Agency: In-house

Creative Team: Huzaifa Farasat, Naveed Khan

Account Team: Asif Hameed, Sonia Pervaiz

Media: Print, Digital, OOH

Client: Telenor Pakistan

Brand: Telenor 4G

Brief: Position Telenor as a Data Champion providing high speed mobile data.

Creative Agency: Ogilvy

Media Agency: OMD Pakistan

Creative Team: Hamza Amjad, Shan Haque, Bismah Mehmood, Laila Noor, Sadia Qutubuddin Ayeza Raza, Sameeha Rizvi, Shiza Sheikh

Account Team: Waqar Afzal, Ali Khan, Syed Imran Qaiser

Media: Print, TV, Radio, Digital

Client: Unique Group of Institutions

Brand: Unique Colleges

Brief: New Admissions Campaign

Creative/Media Agency: Message Communications

Creative Team: Arslan Idrees

Account Team: Ali Hasan Khan

Media: Print, Digital, OOH

Client: Volka Food International

Brand: Mario’s Pasta

Brief: Promote Chef Mehboob as brand ambassador.

Creative Agency: Blitz Advertising

Media Agency: Spark

Creative Team: Muzammil Ibrahim, Kamran Khan, Aamir Mallick, Minhaj Sajid, Shakeb Sultan, Farhan Zafar

Account Team: Sehrish Roshan Ali, Ammar Anwer

Media: Print, TV, Digital

Client: Yamaha Motor Pakistan

Brand: Yamaha

Brief: Promote the ‘Ride for Pakistan’ rally.

Creative/Media Agency: Spectrum Y&R

Creative Team: Mahmood Ali, Ali Khan, Babar Naveed

Account Team: Amna Dadi, Neha Riaz, Rabbia Sualeh

Media: Digital, OOH