Aurora Magazine

Promoting excellence in advertising

TCS launches loyalty cards

Published in Jul-Aug 2017
The cards will provide hassle-free prepaid services to customers.

TCS Holdings recently launched a customer loyalty card called TCS Card with the purpose of providing hassle-free prepaid services to their customers. Using this card, users can load balance onto their cards (from Rs 1,000 up to Rs 20,000+) and pay for transactions online. The balance can be recharged at any Express Centre or via HBL online banking. Card holders will be provided reward points on each transaction and these can be redeemed by shopping on Yayvo.com or making further transactions.

To encourage adoption, TCS is offering 250 free sign-up points and Rs 200 worth of Sentiments vouchers to new users. According to Naiyar Saifi, Director Marketing and Public Affairs, TCS Holdings, “in these times, when logistics companies face stiff competition, customers need services that reward them, ease payments and help them track their transactions – something only TCS is currently providing.”

He adds that in future, the aim is to make the card “a complete wallet for customers who can then use it to pay for fuel, grocery and utility bills etc.”